Growth-Driven Digital Marketing Lead

Hydraquip Ltd; United Kingdom; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Competitive salary

20 days holiday + bank holidays + buy

Company pension

Wellbeing support & rewards platform

Paid volunteering day

Refer-a-Friend bonus

Cycle to Work scheme

Full training and ongoing development

Job summary

Hydraquip is the UK\'s largest independent Hose & Hydraulics company, delivering marketing campaigns that build awareness, generate enquiries and convert into sales opportunities. This hands-on Digital Marketing Executive role combines creativity with data-driven decision making, working closely with sales, operations and senior stakeholders to achieve measurable business results.

With responsibilities spanning plan-to-deliver campaigns, content creation, SEO support, paid ads, website updates

Qualifications

• Minimum 2 years' experience in a digital marketing or marketing executive role.
• Experience managing campaigns from planning through to execution, optimisation and reporting.
• Knowledge of digital marketing channels including: SEO, PPC, Email Marketing, Social Media Marketing, Content Marketing and Website Management.
• Strong understanding of lead generation and campaign performance measurement.
• Experience using Google Analytics, Search Console or similar reporting platforms.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator and InDesign.
• Experience using Canva to create digital and print marketing assets.
• Strong copywriting and content creation skills.
• Excellent project management and organisational skills.
• Ability to work independently while managing multiple projects simultaneously.
• Commercial mindset with a focus on generating measurable business outcomes.

Responsibilities

• Plan, manage and deliver end-to-end digital marketing campaigns.
• Create engaging content across social media, email marketing, websites and digital advertising channels.
• Manage and grow Hydraquip's social media presence across multiple platforms.
• Develop and execute organic and paid campaigns to generate leads and increase customer engagement.
• Support SEO initiatives to improve website visibility and organic search performance.
• Assist with PPC campaigns and ongoing campaign optimisation.
• Manage website content updates and landing page creation.
• Produce marketing collateral using Adobe Creative Suite and Canva.
• Create compelling digital assets including graphics, advertisements, presentations, brochures and marketing materials.
• Monitor campaign performance using analytics tools and provide regular reporting and insights.
• Work with sales teams to align marketing activity with commercial objectives.
• Support product launches, exhibitions, branch openings and company events.
• Capture and create photography and video content where required.
• Ensure consistent branding and messaging across all customer touchpoints.

Skills

Digital marketing

Campaign management

SEO

PPC

Email Marketing

Social Media Marketing

Content Marketing

Website Management

Google Analytics

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Canva

Copywriting

Project management

Organisational skills

Independent working

Lead generation

Commercial mindset

Tools

HubSpot

Mailchimp

Salesforce

Job description

Hydraquip is the UK\'s largest independent Hose & Hydraulics company, delivering marketing campaigns that build awareness, generate enquiries and convert into sales opportunities. This hands-on Digital Marketing Executive role combines creativity with data-driven decision making, working closely with sales, operations and senior stakeholders to achieve measurable business results.

With responsibilities spanning plan-to-deliver campaigns, content creation, SEO support, paid ads, website updates