Digital Marketing Executive

Busseys; Norwich; On-site; GBP 30,000 - 42,000; Full time

Job summary

Busseys, a long-established Ford, BYD and Ineos Grenadier dealer in Norfolk, seeks a proactive digital marketer to lead paid campaigns, content creation and analytics. The role covers Google Ads, Meta Ads, SEO and social media with a focus on driving leads and local awareness.

You will work with the Marketing Director to optimise spend, deliver measurable results, and ensure compliance with industry guidelines while developing creative content for various channels.

Qualifications

• Experience running paid Google Ads and Meta Ads campaigns with budget responsibility.
• Strong content creation skills, including shooting and editing short-form video and photography.
• Confident copywriter with excellent written English and attention to detail.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Able to analyse campaign data and provide accompanying narrative and recommendations.
• Full UK driving licence.
• Google Ads and/or Meta Blueprint certifications.
• SEO experience, including Google Business Profile management.
• Knowledge of automotive marketplaces (such as Auto Trader) and dealer CRM systems.
• Awareness of advertising rules for consumer credit and financial promotions.
• A degree or qualification in marketing, digital media or a related subject (CIM or equivalent).

Responsibilities

• Plan, build and optimise Google Ads campaigns across new car, used car, fleet, aftersales and brand activity.
• Manage keyword research, ad copy, bidding strategies, negative keywords and budgets to deliver leads at target costs.
• Support organic search (SEO) by improving website content and on-page optimisation.
• Ensure accurate conversion tracking (GA4, GTM, call tracking).
• Plan, launch and optimise paid campaigns in Meta Ads Manager including lead gen and local awareness.
• Manage audiences, testing, budgets and Pixels/Conversions API.
• Run Busseys' organic social channels and grow engagement.
• Coordinate brand activity with Ford, BYD and Ineos, following guidelines.
• Create content for ads, landing pages, blogs and social posts.
• Maintain a monthly content calendar aligned to sales targets and launches.
• Collaborate with sales, aftersales and site teams for on-ground content.
• Report on spend, leads, CPL and ROAS with recommendations.
• Stay updated on Google/Meta platform changes and test opportunities.
• Ensure compliance with ASA/CAP and UK GDPR before campaigns go live.
• Support wider marketing activities such as events or launches.

Skills

Paid ads management

Content creation

Copywriting

GA4 & GTM

Data analysis

Driving licence

Certifications

SEO

Auto marketplaces

Financial promotions rules

Marketing degree

Education

Marketing degree (CIM or equivalent)

Tools

Google Analytics 4

Google Tag Manager

CRM systems

Auto Trader

Job description

Busseys is an independently owned, family-run motor retailer that has served Norfolk for more than 100 years. Today we are the main Ford, BYD and Ineos Grenadier dealer in the county, alongside Peugeot servicing. We are proud of our community roots and our reputation for exceptional, friendly customer service.

Key responsibilities

• Google Search (paid and organic)
• Plan, build and optimise Google Ads campaigns, including Search, Performance Max and vehicle/inventory campaigns, across our new car, used car, fleet, aftersales and brand activity.
• Manage keyword research, ad copy, bidding strategies, negative keywords and budgets to deliver leads at the agreed cost per acquisition.
• Support organic search (SEO) by improving website content, landing pages and on-page optimisation, working with our external agencies where needed.
• Make sure conversion tracking (Google Analytics 4, Google Tag Manager, call and form tracking) is accurate and up to date.
• Meta (Facebook and Instagram)
• Plan, launch and optimise paid campaigns in Meta Ads Manager, including lead generation, dynamic vehicle ads, retargeting and local awareness campaigns.
• Manage audiences, creative testing, budgets and the Meta pixel and Conversions API.
• Run Busseys' organic Social channels: scheduling posts, responding to comments and messages, and growing engagement.
• Coordinate brand-specific activity with manufacturer partners (Ford, BYD, Ineos) and follow their brand and co-op marketing guidelines.
• Content creation
• Produce regular photo, short-form video and written content for social media, ads, the website and email, including vehicle walkarounds, handovers, team features and community stories.
• Write clear, on-brand copy for ads, landing pages, blogs and social posts.
• Keep a monthly content calendar aligned to sales targets, manufacturer launches and seasonal campaigns.
• Work with sales, aftersales and site teams to capture content on the ground, and manage any external photographers, videographers or agencies.
• Reporting and general marketing
• Working in collaboration with the Marketing Director on spend, leads, cost per lead and return on ad spend, with clear recommendations.
• Keep up with changes to Google and Meta platforms and suggest new tests and opportunities.
• Make sure all advertising follows ASA/CAP codes, manufacturer guidelines and UK GDPR, and route any wording that mentions finance offers, APRs or monthly payments for compliance sign-off before it goes live.
• Support wider marketing activity such as events, new site or product launches.

Skills, experience and qualifications

• At least 12 months hands-on experience running paid Google Ads and Meta Ads campaigns with budget responsibility.
• Strong content creation skills, including shooting and editing short-form video and photography on a phone or camera.
• Confident copywriter with excellent written English and attention to detail.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Able to analyse campaign data and provide accompanying narrative and recommendations.
• Full UK driving licence.
• Google Ads and/or Meta Blueprint certifications.
• SEO experience, including Google Business Profile management.
• Knowledge of automotive marketplaces (such as Auto Trader) and dealer CRM systems.
• Awareness of advertising rules for consumer credit and financial promotions.
• A degree or qualification in marketing, digital media or a related subject (CIM or equivalent).

About you:

• Creative, with a good eye for what will stop someone scrolling.
• Results-focused and curious about the numbers behind every campaign.
• Organised enough to juggle several brands, sites and deadlines at once.
• Proactive, always looking for the next test or improvement.