Automotive Digital Marketing Lead

Busseys; Norwich; Presencial; GBP 30.000 - 42.000; Jornada completa

Descripción de la vacante

Busseys, a long-established Ford, BYD and Ineos Grenadier dealer in Norfolk, seeks a proactive digital marketer to lead paid campaigns, content creation and analytics. The role covers Google Ads, Meta Ads, SEO and social media with a focus on driving leads and local awareness.

You will work with the Marketing Director to optimise spend, deliver measurable results, and ensure compliance with industry guidelines while developing creative content for various channels.

Formación

• Experience running paid Google Ads and Meta Ads campaigns with budget responsibility.
• Strong content creation skills, including shooting and editing short-form video and photography.
• Confident copywriter with excellent written English and attention to detail.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Able to analyse campaign data and provide accompanying narrative and recommendations.
• Full UK driving licence.
• Google Ads and/or Meta Blueprint certifications.
• SEO experience, including Google Business Profile management.
• Knowledge of automotive marketplaces (such as Auto Trader) and dealer CRM systems.
• Awareness of advertising rules for consumer credit and financial promotions.
• A degree or qualification in marketing, digital media or a related subject (CIM or equivalent).

Responsabilidades

• Plan, build and optimise Google Ads campaigns across new car, used car, fleet, aftersales and brand activity.
• Manage keyword research, ad copy, bidding strategies, negative keywords and budgets to deliver leads at target costs.
• Support organic search (SEO) by improving website content and on-page optimisation.
• Ensure accurate conversion tracking (GA4, GTM, call tracking).
• Plan, launch and optimise paid campaigns in Meta Ads Manager including lead gen and local awareness.
• Manage audiences, testing, budgets and Pixels/Conversions API.
• Run Busseys' organic social channels and grow engagement.
• Coordinate brand activity with Ford, BYD and Ineos, following guidelines.
• Create content for ads, landing pages, blogs and social posts.
• Maintain a monthly content calendar aligned to sales targets and launches.
• Collaborate with sales, aftersales and site teams for on-ground content.
• Report on spend, leads, CPL and ROAS with recommendations.
• Stay updated on Google/Meta platform changes and test opportunities.
• Ensure compliance with ASA/CAP and UK GDPR before campaigns go live.
• Support wider marketing activities such as events or launches.

Conocimientos

Paid ads management

Content creation

Copywriting

GA4 & GTM

Data analysis

Driving licence

Certifications

SEO

Auto marketplaces

Financial promotions rules

Marketing degree

Educación

Marketing degree (CIM or equivalent)

Herramientas

Google Analytics 4

Google Tag Manager

CRM systems

Auto Trader

Descripción del empleo

Busseys, a long-established Ford, BYD and Ineos Grenadier dealer in Norfolk, seeks a proactive digital marketer to lead paid campaigns, content creation and analytics. The role covers Google Ads, Meta Ads, SEO and social media with a focus on driving leads and local awareness.

You will work with the Marketing Director to optimise spend, deliver measurable results, and ensure compliance with industry guidelines while developing creative content for various channels.