Digital Marketing Executive

JR United Kingdom; Metropolitan Borough of Solihull; On-site; GBP 28,000 - 35,000; Full time

Job summary

An innovative company is seeking a Digital Marketing Executive to enhance its online presence and engage with its audience. This role offers the chance to create impactful campaigns using AI-driven content and data analytics. You will collaborate with a dynamic marketing team to develop captivating content, manage social media, and implement effective SEO strategies. With a commitment to professional growth and a supportive environment, this position is perfect for those passionate about digital marketing and eager to make a difference in the EdTech sector. Join a forward-thinking organization dedicated to revolutionizing education and empowering students and parents alike.

Benefits

Flexible working conditions

Professional development opportunities

Work-life balance

Qualifications

• 2+ years of experience in digital marketing and content creation.
• Strong understanding of digital marketing principles and creative content.

Responsibilities

• Develop captivating content for KSOL's unique educational programmes.
• Manage social media channels to foster a vibrant community.
• Implement SEO strategies to elevate KSOL's online presence.

Skills

Digital Marketing

Content Creation

SEO

Social Media Management

Email Marketing

Analytics

Influencer Marketing

Customer Engagement

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in English

Tools

Analytical Tools

Job description

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At KSOL, we’re revolutionising online education, empowering children to succeed and giving parents the tools to support them. Our values—quality, integrity, and real impact—drive everything we do, and we’re passionate about building strong connections with our audience.

As we continue to grow, we’re looking for a Digital Marketing Executive with a creative mindset and a strategic approach. If you’re excited by creative, data-driven marketing, AI-powered content, and engaging digital campaigns, this is your opportunity to make a real difference in the EdTech sector.

The Role:

Step into a dynamic position where your expertise in digital marketing will help shape KSOL’s online presence. You’ll be responsible for creating impactful campaigns, leveraging AI to optimise content, personalise interactions, and drive engagement.Your work will directly influence how parents and students connect with KSOL, from trend-driven social media strategies to performance-based digital advertising.

If you're passionate about digital marketing, eager to explore AI innovations, and thrive in a results-driven environment, this is your chance to shine. Graphic skills would be a bonus. You will be part of a larger Marketing team and report directly to the Marketing Manager.

Key Responsibilities:

Working within the marketing team you will be involved with the following elements of KSOL's marketing output.

• Content Creation & Marketing: Develop captivating content that showcases KSOL's unique 11+ programmes, inspiring parents and students to embark on their educational journey with us.
• Social Media Management: Ignite our social media channels with engaging posts and interactive discussions, fostering a vibrant community of learners and their families.
• SEO & SEM: Elevate KSOL's online presence by implementing great content using cutting-edge SEO strategies
• Email Marketing & CRM: Craft personalised email campaigns that resonate with parents and students alike.
• Analytics & Performance Tracking: Dive into data to uncover insights, optimising your marketing efforts for growth
• Paid Click Adverts: Design compelling ad campaigns that capture attention and highlight the transformative power of KSOL's educational programmes.
• Influencer & Affiliate Marketing: Collaborate with influencers to amplify our message, reaching new audiences and building trusted partnerships.
• Customer Engagement & Brand Awareness: Connect authentically with our community, enhancing KSOL's reputation as a leader in 11+ education and building lasting relationships.

Qualifications and Experience:

• Bachelor's degree in Marketing, Communications, English, or a related field.
• At least 2 years of commercial experience in digital marketing and content creation.
• Cross-platform marketing (Websites, Email, Social Media, Events)
• Exceptional writing, editing, and communication skills, with flawless command of persuasive English.
• Proven ability to manage customer interactions professionally, gathering and utilising feedback to drive marketing strategies.
• Strong understanding of digital marketing principles along with creative content.
• Excellent organisational skills, capable of managing multiple projects and deadlines in a fast-paced environment.
• Familiarity with the following technologies:
• Analytical Tools

At KSOL, we prioritise continuous professional development, ensuring our team remains at the forefront of educational innovation. This commitment empowers us to deliver exceptional service to our students and parents, fostering both personal and organisational growth.

Why Join KSOL?

At KSOL, we are committed to revolutionising education by providing outstanding learning experiences. We offer a competitive salary, flexible working conditions, and ample opportunities for professional growth in a supportive and innovative environment. Our employees appreciate the good work-life balance and fantastic opportunities to grow within the company. We believe in creating a positive atmosphere where colleagues support each other, contributing to personal and organisational success. Our mission is to ensure that every child has the best education in primary and secondary school by promoting the technology that we create.

How to Apply:

Submit your details and a cover letter explaining your experience along with any other evidence (portfolio, content examples or web links)

Job Types: Full-time, Permanent

Pay: £28,000.00-£35,000.00 per year (Depending on experience)