Digital Marketing Executive

Universal Publishers; Liverpool; On-site; GBP 25,000 - 37,000; Full time

Job summary

A leading company in office furniture manufacturing seeks a passionate Digital Marketing Executive to enhance their online presence. Responsibilities include managing website content, analyzing marketing data, and collaborating with teams to align strategies with business goals. The role promises a supportive team culture and opportunities for professional growth.

Benefits

28 days holiday including bank holidays

Free on-site parking

Health cash plan (employer funded)

Death in service insurance (employer funded)

Qualifications

• Previous experience in a similar marketing role.
• Proficiency in marketing analytics tools (Google Analytics, Tableau).
• Strong written communication skills and creative copywriting abilities.

Responsibilities

• Oversee and maintain structured website data and digital assets.
• Manage marketing campaigns across various channels.
• Analyze marketing data and monitor website performance.

Skills

Analytical Skills

SEO

Written Communication

Attention to Detail

Education

Marketing Qualification

Tools

Google Analytics

WordPress

Tableau

Job description

Dams is one of the UKs leading manufacturers and suppliers of office furniture, employing over 350 people from our sites in Knowsley.

As we continue to grow, we are looking for a passionate and results-driven Digital Marketing Executive to join our team and help elevate our brand presence across digital channels.

Job Overview

Oversee the accuracy and integrity of digital data across all company brands, ensuring assets and content are well-structured, current, and optimised for performance, user experience, and SEO.Develop and analyse data to enhance marketing campaigns, uncover growth opportunities, and inform strategic decisions.

What We Offer

• Opportunity to work in a dynamic environment
• Supportive team and organisational culture
• 28 days holiday per year including bank holidays (rising with service)
• Free on-site parking
• Access to Dams employee hub with hundreds of retailer discounts
• Health cash plan(employer funded)
• Death in service insurance(employer funded)
• Employee 'Above and Beyond' awards
• Employee wellbeing services & onsite events
  
  

Key Responsibilities

• Support Senior Marketing Executive to implement marketing campaigns through multiple channels
• Manage and maintain structured website data including product listings, content pages, metadata, and digital assets
• Upload and update website content using a CMS
• Analyse marketing data to evaluate campaign performance across channels
• Monitor website performance data and troubleshoot issues
• Maintain annual price files and product marketing data, performing regular audits
• Maintain data integrity and ensure compliance with privacy regulations (e.g., GDPR, CCPA)
• Ensure accuracy of product information, pricing, and specifications across the site
• Segment audiences and develop targeted marketing strategies
• Collaborate with the Graphic Design and IT teams to align content with business goals
• Writing and proofreading creative copy
• Help manage marketing calendar and delivering to deadlines
• Work closely with the product design team to understand how to portray new products
  
  

Experience & Knowledge Required

• Previous experience in a similar marketing role
• Background in B2B marketing
• Marketing qualification (preferred)
• Furniture experience and knowledge of manufacturing is an advantage
• Proficiency in marketing analytics tools such as Google Analytics, Tableau, or Looker
• Experience with keyword research tools and content management systems (e.g., WordPress)
• Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook)
• Experience working across multiple social media and video platforms
• Strong written communication skills and exceptional attention to detail
• Up to date with the latest design trends and techniques
• Understanding of e-commerce platforms or product data management
• Knowledge of customer journey mapping and lifecycle marketing
  
  

Apply now to help shape our digital marketing. If you're looking for an opportunity in a dynamic and growth-focused organisation, apply now!

The company reserves the right to interview for this post should we receive suitable candidates prior to the closing date. Dams is only accepting direct applicants for this role; no agency contact is currently required.