Marketing Manager

Find Apprenticeships; Liverpool City Region; Remote; GBP 20,000 - 40,000; Part time

Job summary

A leading company in education and training seeks a Part-Time Marketing Manager to drive business growth. This home-based role involves leading multichannel campaigns and generating high-quality leads. You'll work closely with the CEO in a flexible environment focused on impactful results in education sector.

Benefits

Flexible remote working

Autonomy in strategy execution

Impact in education and workforce transformation

Qualifications

• Demonstrated success in B2B lead generation.
• Strong understanding of digital marketing and funnel optimisation.
• Experience in managing a small team.

Responsibilities

• Develop and execute lead generation campaigns across web and social media.
• Manage marketing automation and report on ROI.
• Direct and develop a marketing team.

Skills

Lead generation

Digital marketing

Content strategy

Marketing automation

Social media strategy

Tools

Microsoft Dynamics

Google Analytics

Ahrefs

Hootsuite

Canva

Adobe Creative Suite

Mailchimp

Job description

Job Title: Part-Time Marketing Manager (Home-Based)

Location: Home-based (UK only)

Reporting To: Chief Executive Officer (CEO)

Hours: Part-time, 15 hours per week (flexible schedule)

Compensation: Competitive salary (pro-rata) + bonus linked to qualified leads generated

Role Summary

We are looking for a commercially driven and strategic Part-Time Marketing Manager to take the lead in generating new business opportunities across our portfolio of professional training services. This home-based position reports directly to the CEO and is ideally suited to a self-motivated marketer with a strong track record in lead generation and a working knowledge of B2B education, training and apprenticeship sectors.

With the support of a small marketing team, you will plan, execute, and optimise campaigns across multiple digital and offline channels. Your performance will be directly tied to measurable business outcomes, with a bonus structure based on leads generated.

You will be technically competent with an interest in all area of emerging marketing related technology.

Key Responsibilities

Lead Generation Strategy

• Design and execute integrated lead generation campaigns across web, email, events, and social media.
• Define and refine audience personas to improve message relevance and conversion rates.
• Build automated nurturing workflows and retargeting strategies to increase marketing-qualified leads (MQLs).

Channel & Content Management

• Deliver coordinated campaigns across email marketing, newsletters, webinars, podcasts, video, and social platforms.
• Manage scheduling, publishing, and analytics on LinkedIn, Facebook, Instagram, TikTok, and YouTube using Hootsuite.
• Commission and create high-quality content using Canva and Adobe Creative Suite.

Digital Marketing & UX

• Improve organic search visibility through SEO and AIO (AI-driven content optimisation) using tools like Ahrefs.
• Manage PPC campaigns and report on ROI.
• Enhance the UX and conversion performance of the company website, particularly for lead capture journeys.

CRM & Automation

• Use Microsoft Dynamics to segment audiences, run marketing journeys, and track lead attribution.
• Develop, manage, and report on newsletter engagement and automation flows.
• Analyse and report on campaign performance using Google Analytics and other tools.

Team Leadership

• Direct and develop a small team of marketing executives and creatives.
• Delegate projects, set performance metrics, and ensure consistency in output quality.

Events & Promotions

• Plan, coordinate, and promote exhibitions, industry events, and online webinars.
• Create pre-event and post-event campaigns to maximise lead collection and engagement.

Key Tools & Platforms

• CRM: Microsoft Dynamics
• SEO & Analytics: Google Analytics, Ahrefs
• Social Media & Scheduling: Hootsuite
• Design & Content: Canva, Adobe Creative Suite
• Video/Audio: YouTube, Podcasts
• Email & Campaigns: Dynamics Marketing, Mailchimp or similar

Essential Experience & Skills

• Demonstrable success in generating high-quality B2B leads through multichannel campaigns.
• Strong grasp of digital marketing, content strategy, and funnel optimisation.
• Competent in marketing automation, social media strategy, and performance reporting.
• Confident in managing a small team and working directly with senior leadership.

Desirable (Advantageous) Experience

• Marketing experience in apprenticeships, professional qualifications, or bespoke corporate training.
• Familiarity with education funding structures, employer decision-making cycles, and qualification frameworks.
• Understanding of learner journeys and business development within the training and development sector.

Why Join Us

• Flexible remote working with a results-oriented structure.
• Autonomy to build and execute strategy while working closely with the CEO.
• Bonus directly linked to the number and quality of leads generated.
• A values-driven company with impact in education, skills development, and workforce transformation.