Digital Marketing Executive

JMW Solicitors LLP; Manchester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A well-regarded legal firm is seeking an ambitious digital marketing executive to enhance their online presence. This role involves creating compelling digital content, driving SEO and email marketing efforts, as well as collaborating across departments to ensure consistent messaging. The ideal candidate will demonstrate strong digital marketing expertise and interpersonal skills, with the opportunity to grow and contribute to the firm's continued success.

Benefits

25 days' annual leave plus office closure at Christmas

Travel Insurance

Death In Service - 3 x basic salary

Private Medical Insurance option

Income Protection - up to 75% of salary

Interest-free travel pass/parking loan access

One-hour early finish, one Friday a month

Two days a year for charitable work

Participation in sports teams and social events

Employee Assistance Programme access

Qualifications

• At least 18 months of proven digital marketing experience.
• Experience in B2B or B2C environments.
• Ability to communicate confidently in a corporate setting.

Responsibilities

• Manage online presence through SEO and content creation.
• Produce newsletters and monitor digital campaigns.
• Update website content and oversee digital marketing performance.

Skills

Excellent interpersonal skills

Understanding of digital marketing

Analytical skills for monitoring

Attention to detail

Tools

CRM system

CMS

Word

PowerPoint

Excel

Job description

We have an exciting opportunity for an ambitious and highly motivated digital marketing executive to drive awareness of our full-service legal services via our firm's established website. Working closely with our Director of Marketing, Senior Marketing Manager and lawyers, you will contribute to the continued success of our website, and collaborate across the firm and with our digital agency to produce compelling and creative digital content. We are especially looking for an individual to make a real difference to our online content and strategy.

The role will be based in our Manchester headquarters but working with all departments across all three of our offices.

Role responsibilities include:

• Helping to manage the firm’s online presence through SEO, email marketing and content creation such as blogs and articles.
• Producing digital newsletters, event invitations and eshots using the firm’s eMarketing software.
• Working with the firm’s digital agency to implement and monitor website campaigns and to analyse the success of campaigns and make recommendations.
• Using the CMS to update the website when needed such as adding new website profiles, photos, press releases, and blogs etc.
• Ensuring the firm’s YouTube channel is up to date and ensuring best practice.
• Meeting with departments and our digital agency when required to discuss upcoming website campaigns or under preforming pages.
• Creating and editing departmental videos/vlogs when required.
• Overseeing and editing our dedicated online training platform - LearnWorlds.
• Usage of online graphic tools to support digital media output when required.
• Helping to oversee the firm’s PPC and review PPC lead allocation on a weekly basis and reporting back with findings.
• Monitoring and reporting on the performance of digital marketing campaigns
• Sending out and monitoring Trustpilot and Google reviews and forwarding any negative reviews to our internal complaints email address and relevant department heads.
• Assisting in any ad-hoc marketing tasks required by the marketing team such as helping at events.

About you:

We are looking for someone with at least 18 months of proven digital marketing experience in a similar role either within B2B or B2C, along with:

• Excellent interpersonal skills with the ability to communicate confidently in a corporate setting with clients and contacts.
• An excellent understanding of digital marketing and be experienced in analytics to monitor and report on any digital campaigns so to make informed recommendations.
• The ability to develop and maintain strong internal relationships at all levels.
• Ability to work with initiative, enthusiasm and flexibility and adaptable and comfortable working with changing priorities and deadlines.
• An eye for detail with a commitment to producing high standards.
• Excellent IT skills including a good working knowledge of Word, PowerPoint and Excel and ability to use a CRM system and CMS.
• Being prepared to ‘muck-in’ with the marketing team.

Working for JMW

As well as a rewarding career, JMW offers its colleagues many other opportunities and benefits, including:

• A minimum of 25 days' annual leave (increasing with length of service) plus office closure between Christmas and New Year
• Travel Insurance – covering you and eligible family members
• Death In Service - 3 x basic salary
• Private Medical Insurance (subject to opting in) and option of contributing to add eligible family members
• Income Protection - cover of up to 75% of salary
• Access to an interest free travel pass/parking loan
• A one-hour early finish, one Friday a month
• Two days a year to do charitable work, with a huge variety of events to get involved in
• The opportunity to participate in sports teams, hobby clubs, and social events
• Access to our Employee Assistance Programme and trained Mental Health First Aiders