Digital Marketing Executive

Journey; Cheltenham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the hospitality industry is seeking a Digital Marketing Executive to drive online bookings and manage digital advertising campaigns. The role involves strategic insight, data analysis, and collaboration with cross-functional teams to optimize client results. Ideal candidates will have a strong understanding of digital marketing platforms and at least 6 months of relevant experience.

Benefits

Competitive salary

Flexible working

Personal development initiatives

Qualifications

• Strong understanding across all Digital Marketing platforms.
• Ideally 6+ months in SEO, Paid Media, or Digital Marketing industry.
• Experience in delivering and monitoring digital marketing campaigns.

Responsibilities

• Drive online bookings through direct channels for clients.
• Support development of digital advertising strategies.
• Manage advertising budgets effectively.

Skills

Digital Marketing

SEO

Paid Media

Data Analysis

Job description

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What You'll Do

1. Drive online bookings through the direct channel for our clients, focusing on tasks that provide the biggest commercial impact.
2. Provide strategic insight and take complete ownership and accountability of client results.
3. Acquire guests through paid media, analyse results, and offer improvements & suggestions.

Campaign Strategy And Execution

• Support with the development of comprehensive digital advertising strategies, focusing on Google Ads and Facebook Ads, to maximise visibility, engagement, and revenue for luxury hotel clients.
• Implement, monitor, and optimise paid advertising campaigns.

Data Analysis And Optimization

• Analyse campaign performance data to derive actionable insights and make data-driven decisions to optimise campaign effectiveness.

Budget Management

• Manage advertising budgets effectively to ensure optimal allocation across platforms and campaigns, delivering maximum value for clients.

Client Communication

• Act as the support point of contact for clients regarding digital advertising campaigns, providing regular updates, insights, and recommendations.

Collaboration With Cross-Functional Teams

• Work closely with the client success, design, content, and analytics teams to ensure seamless integration of digital advertising campaigns within the overall marketing strategy.

Stay Updated On Industry Trends

• Keep abreast of industry trends, platform updates, and emerging technologies in digital advertising, implementing new features and strategies to stay ahead.

What You'll Bring

• Strong understanding across all Digital Marketing platforms.
• Experience: Ideally 6+ months in SEO, Paid Media, or Digital Marketing industry.
• Experience in delivering and monitoring digital marketing campaigns that drive engagement and conversions.

What You'll Get

We invest heavily in our team, offering a competitive salary, flexible working, personal development initiatives, and more. If you thrive in a dynamic environment, we look forward to hearing from you.

About Us

We are a team of innovators, strategists, storytellers, and engineers passionate about hotels and delivering excellent online experiences for hoteliers and their guests. Join us to shape your future and make an impact in the hospitality industry.