Digital Marketing Executive - Bromsgrove

Capstone Foster Care; Bromsgrove; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company in foster care is seeking a Digital Marketing Executive to enhance their online presence. This hybrid role requires a passionate individual with a minimum of 3 years in digital marketing, focusing on generating results and brand recognition. The successful candidate will manage digital strategies, monitor trends, and ensure effective communication across platforms. Benefits include flexible working, training opportunities, and a health cash plan.

Benefits

Annual salary enhancement

Hybrid, flexible working

Excellent training and development opportunities

27-30 days holidays plus Bank Holidays

Company Health Cash Plan

Employee Assistance membership

Pension

Wellbeing and fitness app membership

Qualifications

• Minimum of 3 years experience in a similar 360-digital marketing role.
• Proven track record of successful campaign management using Google Ads and Meta Business Suite.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy.
• Monitor sector activity, identify emerging trends.
• Create and execute all email campaigns and automation.

Skills

Data Analysis

Digital Marketing

Campaign Management

SEO

Email Marketing

Tools

Google Analytics

Adobe Creative Cloud

DotDigital

Job description

Digital Marketing Executive - Bromsgrove

Do you want to use your Digital Marketing skills to help children build brighter futures?

Location: Hybrid

Salary: Highly Competitive

Full Time Permanent

Hybrid role with the ability to attend our Stoke Prior Office in Worcestershire.

The Digital Marketing Executive will be passionate about all things ‘online’ marketing, ensuring any presence of the Capstone Foster Care Group brands is always aligned with our guidelines, and that all digital initiatives are both reactive and proactive across all platforms.

As an integral part of the marketing team at Capstone Foster Care Group, the Digital Marketing Executive will be results-driven and dynamic, with the ability to adapt quickly to market changes and operate under pressure to meet tight deadlines.

Digital Marketing Executive responsibilities:

1. A primary focus to generate consistent and predictable results
2. Develop and implement a comprehensive digital marketing strategy
3. Build brand recognition, establish our presence in the industry as the prime choice when considering a move into foster care, increasing quality foster carer enquiries
4. Live and breathe our brand to ensure consistent and effective communication
5. Ensuring your knowledge of the ever-changing digital landscape is always current
6. Monitor sector activity, identify emerging trends
7. Website management and SEO performance
8. Create and execute all email campaigns and automation
9. Attend weekly team day at the Stoke Prior office

What experience will the Digital Marketing Executive need?

1. Minimum of 3 years experience in a similar 360- digital marketing role
2. Some design/video editing capability using Adobe Creative Cloud, Canva or similar
3. Proven track record of successful campaign management using Google Ads (PPC) and Meta Business Suite
4. Proven experience in email marketing, knowledge of DotDigital is advantageous
5. Excellent data analysis skills, to include use of Google Analytics (GA4)
6. Working knowledge of website content management systems and SEO
7. Results-driven, dynamic with an ability to work under pressure to meet tight deadlines
8. Excellent attention to detail
9. Full UK driving licence and transport as occasional travel across England will be a part of the role

In return, we offer:

• Annual salary enhancement
• Hybrid, flexible working allowing a work/life balance
• Excellent training and development opportunities
• Holidays starting from 27 days rising to 30 plus Bank Holidays plus an extra day for your birthday!
• Company Health Cash Plan
• Employee Assistance membership
• Pension
• Wellbeing and fitness app membership

Safeguarding and promoting the welfare of children and young people is enshrined within Capstone Foster Care’s policy and practice. We expect our employees to share this commitment with us.

We are committed to fostering an inclusive and diverse workplace. We welcome and value individuals of all backgrounds and experiences, and we are proud to be an equal opportunity employer.

You can view our Privacy Notice that sets out the rules we follow regarding how we use any personal information we collect about you and the rights you have relating to that use.

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