Digital Marketing Executive

SF Recruitment; Birmingham; Hybrid; GBP 32,000 - 37,000; Full time

Job summary

A leading company in Birmingham is seeking a proactive Digital Marketing Executive to enhance its digital presence. The role involves creating data-driven content, managing campaigns, and collaborating with internal teams to promote the West Midlands as a prime investment destination. This is a full-time hybrid position that offers a competitive salary and opportunities for professional growth.

Qualifications

• 1–3 years’ experience in a marketing role, ideally B2B-focused.
• Familiarity with CMS platforms and social media, especially LinkedIn.

Responsibilities

• Support development and execution of digital campaigns targeting investors.
• Create and optimize digital content across various formats.

Skills

Writing

SEO

Digital Content Creation

Project Management

Tools

Google Analytics

CMS

Email Marketing Tools

Social Media

Job description

This range is provided by SF Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from SF Recruitment

Senior Recruitment Consultant | Marketing, Communications and Digital Marketing | SF Recruitment

Digital Marketing Executive

Birmingham City Centre (Hybrid – 2 days in-office per week)

Full-time | Salary: Up to £32,000

Are you a proactive and creative digital marketer looking to make a real impact? An exciting opportunity has opened up for a Digital Marketing Executive to join a dynamic team focused on promoting the West Midlands as a leading destination for investment and innovation.

In this role, you’ll be part of a collaborative digital marketing team, working closely with internal specialists and the inward investment marketing function. You’ll help deliver compelling, data-driven digital content and campaigns that highlight the region’s sector strengths, strategic assets, and innovation potential to both UK and international investors.

As the organisation transitions into a new regional Economic Development Vehicle (EDV), this is a fantastic time to join and contribute to shaping its digital presence and strategic outreach.

Key Responsibilities

• Support the development and execution of always-on content plans and multi-channel digital campaigns targeting investors and business audiences.
• Create, publish, and optimise digital content across various formats (web, LinkedIn, email, blogs, infographics, etc.) aligned with sector propositions.
• Manage and update website content using a CMS, and collaborate on landing pages and lead generation tools.
• Coordinate with internal teams (marketing, design, business development, research) to brief and deliver campaign assets.
• Monitor and report on campaign performance using tools like Google Analytics 4, Looker Studio, Emplifi, and CRM data.
• Contribute to SEO improvements and enhance site structure to support investor journeys.
• Provide digital marketing support for key events and trade missions (e.g., Birmingham Tech Week, UKREiiF, MIPIM, and international delegations).

What They're Looking For

• 1–3 years’ experience in a marketing role, ideally B2B-focused.
• Familiarity with CMS platforms, email marketing tools, and social media (especially LinkedIn).
• Basic understanding of Google Analytics, SEO, and content performance metrics.
• Strong writing and editing skills, with the ability to turn insights into engaging digital content.
• Highly organised, with the ability to manage multiple projects and collaborate across teams.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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