Digital Marketing Executive

MetaGedu Apprenticeships; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Benefits offered by this job

CIM qualification support

Mentoring from senior leaders

Structured development plan

Exposure to AI tools

Team environment

Job summary

MetaGedu Apprenticeships in Birmingham is seeking a curious, analytical Digital Marketing Executive to join our B2B marketing team. The role focuses on raising brand awareness, driving engagement, and delivering qualified inbound leads through our digital channels to grow employer networks and apprenticeship enrollments.

This entry-level opportunity is suitable for a recent graduate or someone with 1–2 years in digital marketing, with on-site work in Birmingham, and exposure to CMS (Umbraco),

Qualifications

• Recent graduate or 1–2 years' digital marketing experience.
• Experience with CMS platforms (Umbraco) and CRM/email tools.
• Strong analytical skills and familiarity with GA4.
• Excellent written and verbal communication skills.

Responsibilities

• Manage and optimize website content and landing pages.
• Design and schedule targeted B2B email campaigns and workflows.
• Support CRM data capture, qualification, and routing of leads.
• Monitor GA4 data, report performance, and optimize campaigns.
• Create engaging B2B content for social channels and campaigns.
• Collaborate with marketing, sales, and ops to align strategies.

Skills

Digital marketing

Lead generation

Data analysis

Audience segmentation

Education

Degree in Marketing or related field

1–2 years in digital marketing

Tools

Umbraco

HubSpot

Mailchimp

Salesforce Marketing Cloud

Job description

At MetaGedu Apprenticeships, we do things differently, delivering a tailored solution that allows you to meet the challenges of recruiting, upskilling, and developing the right talent for your business needs.

About the Role:

We are looking for a curious, analytical, and driven Digital Marketing Executive to join our B2B marketing team in Birmingham. In this role, you will play a key part in driving brand awareness, engagement, and qualified inbound leads through our digital channels to grow our employer network and apprenticeship enrollment.

This position is ideal for a recent graduate looking to launch their career or someone with 1 to 2 years of experience in a digital marketing role who wants to develop into a future marketing leader.

Please Note: This role will be fully based On-site in Birmingham.

Key Responsibilities:

• Manage and update website content using our CMS (e.g., Umbraco). Build and optimize campaign landing pages and ensure all digital content is user-friendly, accurate, and aligned with SEO best practices.
• Design, schedule, and deliver targeted email marketing campaigns and automated workflows. Segment B2B audiences and test subject lines, content, and calls to action to drive open and click-through rates.
• Support our CRM database (e.g., HubSpot, Salesforce). Track and manage inbound leads, ensuring they are accurately captured, qualified, and routed to the Business Development team.
• Utilize Google Analytics 4 (GA4) and digital platform data to monitor website traffic, conversion trends, and campaign ROI. Produce regular performance reports and turn data into actionable recommendations to optimize campaign performance.
• Support MetaGedu’s social media channels by creating, scheduling, and publishing engaging B2B content while tracking audience engagement and emerging platform trends.
• Work closely with marketing, sales, and operations teams to align lead-generation strategies, maintain brand messaging consistency, and experiment with new marketing tools and AI capabilities.
• Degree in Marketing, Business, Communications, or a related discipline, OR 1-2 years of experience in a digital marketing role.
• Familiarity with website CMS platforms, CRM systems, and email marketing automation tools.
• Exposure to Google Analytics (GA4) with strong numerical and analytical skills.
• Solid understanding of lead generation, audience segmentation, B2B social media, and the digital customer journey.
• Excellent written and verbal communication skills with strong attention to detail.
• Proactive, organized, and commercially minded with a desire to learn, experiment, and understand how marketing directly drives business growth.
• A genuine interest in the education, skills, and apprenticeship sector
• Experience with Umbraco, HubSpot, Mailchimp, or Salesforce Marketing Cloud.
• Basic HTML/CSS knowledge or experience with landing page builders.
• Familiarity with reporting dashboards or basic paid digital advertising.

What we offer

• Fully supported study toward a formal CIM (Chartered Institute of Marketing) qualification.
• Direct coaching from senior marketing and executive leaders.
• A structured personal development plan to build leadership skills and progress into Senior Marketing or Management roles.
• Exposure to AI tools in marketing, industry conferences, and regional networking events.
• A supportive team environment within a fast-growing apprenticeship provider.

This is a chance to be part of a team with big plans for the sector, backed by a global education group, and driven by a mission to transform lives through meaningful apprenticeships. If you’re ready to make your next move, we want to hear from you.

Safer recruitment statement

MetaGedu Apprenticeships Ltd is committed to safeguarding and promoting the welfare of children and vulnerable adults. All posts are subject to a Disclosure and Barring Service certificate (DBS), Social Media Checks (Education), and any other checks deemed relevant to the role. Our safeguarding policy can be found at https://metagedu.io/wp-content/uploads/2023/08/Safeguarding-Policy.pdf, and data protection policy https://metagedu.io/wp-content/uploads/2023/08/Data-Protection-Retention-Policy.pdf

We are an equal opportunities employer and welcome applications from all suitably qualified candidates regardless of their race, sex, disabilities, and religions/beliefs, sexual orientation or age.