Digital Marketing Executive (CIM Path) — Growth Role

MetaGedu Apprenticeships; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Benefits offered by this job

CIM qualification support

Mentoring from senior leaders

Structured development plan

Exposure to AI tools

Team environment

Job summary

MetaGedu Apprenticeships in Birmingham is seeking a curious, analytical Digital Marketing Executive to join our B2B marketing team. The role focuses on raising brand awareness, driving engagement, and delivering qualified inbound leads through our digital channels to grow employer networks and apprenticeship enrollments.

This entry-level opportunity is suitable for a recent graduate or someone with 1–2 years in digital marketing, with on-site work in Birmingham, and exposure to CMS (Umbraco),

Qualifications

• Recent graduate or 1–2 years' digital marketing experience.
• Experience with CMS platforms (Umbraco) and CRM/email tools.
• Strong analytical skills and familiarity with GA4.
• Excellent written and verbal communication skills.

Responsibilities

• Manage and optimize website content and landing pages.
• Design and schedule targeted B2B email campaigns and workflows.
• Support CRM data capture, qualification, and routing of leads.
• Monitor GA4 data, report performance, and optimize campaigns.
• Create engaging B2B content for social channels and campaigns.
• Collaborate with marketing, sales, and ops to align strategies.

Skills

Digital marketing

Lead generation

Data analysis

Audience segmentation

Education

Degree in Marketing or related field

1–2 years in digital marketing

Tools

Umbraco

HubSpot

Mailchimp

Salesforce Marketing Cloud

Job description

MetaGedu Apprenticeships in Birmingham is seeking a curious, analytical Digital Marketing Executive to join our B2B marketing team. The role focuses on raising brand awareness, driving engagement, and delivering qualified inbound leads through our digital channels to grow employer networks and apprenticeship enrollments.

This entry-level opportunity is suitable for a recent graduate or someone with 1–2 years in digital marketing, with on-site work in Birmingham, and exposure to CMS (Umbraco),