Digital Marketing Director

The Ivy Collection; Greater London; On-site; GBP 150,000 - 180,000; Full time

Benefits offered by this job

100% discount for you and up to 3 friends when dining

30% discount in wider group restaurants

Competitive Industry pay

Bonus Scheme

Extra holiday allowance after 5 years

Job summary

A renowned restaurant group is seeking a Director of Digital Marketing to lead their digital transformation and commercial growth strategy. The role encompasses managing the end-to-end digital ecosystem including CRM and eCommerce channels with full P&L responsibility. The ideal candidate will drive data-led innovation, foster a culture of agility, and report performance to the Senior Leadership Team. This role is office-based in Fitzrovia with restaurant visits. Excellent benefits include up to 100% dining discounts and a bonus scheme.

Qualifications

• Leadership experience in digital marketing at scale.
• Proven ability to drive revenue through CRM, loyalty and e‑commerce.
• Strong analytical mindset with data governance and ROI focus.

Responsibilities

• Define the long-term digital vision aligned with business objectives.
• Take responsibility for digital revenue generation and customer acquisition.
• Direct integration of digital platforms to enhance customer experience.
• Utilize insights to inform product development and business strategy.
• Lead and mentor the digital team for scalability and adaptability.
• Partner with finance and operations to align digital investments.

Skills

Digital transformation leadership

Strategic vision and commercial acumen

CRM and loyalty strategy

eCommerce management

Customer experience optimization

Data governance and compliance

Education

Bachelor's in Marketing/Business

Tools

Salesforce

Google Analytics

HubSpot

Tableau

Job description

The Ivy Collection is a group of 63 restaurants across the UK and Ireland, including Ivy Brasseries, Ivy Asia, Harry’s Restaurants, Brasserie of Light and the original Ivy West Street (established in 1917).

Our iconic restaurants are celebrated for exceptional food, outstanding service, and the creation of unforgettable moments.

The Ivy Collection has an excellent opportunity for a Director of Digital Marketing to join the team as the Ivy brand continues to grow and expand.

The Director of Digital Marketing will lead the organisation’s digital transformation and commercial growth strategy. This role owns the end-to-end digital ecosystem, including the strategic roadmap for Loyalty, CRM, and eCommerce channels.

With full P&L responsibility for digital revenue streams, the Director of Digital will drive customer lifetime value through data-led innovation and deliver connected customer journeys across owned, earned, and paid channels ensuring a consistent and compelling brand experience at every interaction.

Key Responsibilities

• Strategic Leadership & Digital Transformation: Define and own the long-term digital vision, ensuring it drives the organisation's overall business objectives; Identify and capitalise on major opportunities for innovation and growth, steering the company toward new digital revenue streams; Act as the primary digital advisor to the Senior Leadership Team, translating complex digital trends into actionable business strategies.
• Commercial & P&L Ownership: Take full accountability for digital revenue generation, customer acquisition costs and customer lifetime value; oversee high-level financial planning for the loyalty programmes, and gift card strategies, ensuring profitability rather than just budget adherence; Drive aggressive growth strategies for the gift card and loyalty programmes to maximise commercial returns.
• Product & Technology Ecosystem: Own the strategic digital roadmap for the department as it evolves to meet changing consumer behaviours and delivers long-term relationships; direct the integration of digital platforms with wider IT and operational infrastructure to ensure a seamless customer experience; ownership of digital customer experience, ensuring usability and journey optimisation.
• Data-Driven Decision Making: Establish an organisation-wide data culture, utilising insights from field research and usability studies to inform product development and business strategy; Set the benchmarks and KPIs for all digital performance, holding teams accountable for ROI and effectiveness.
• Team & Organisational Development: lead, mentor, and restructure the digital team to support scaling operations, moving from direct supervision to leading leaders; foster a culture of agility and "can-do" adaptability, ensuring the team thrives in a fast-paced environment.
• Stakeholder Alignment & Reporting: partner with finance, operations and wider marketing team to align digital investment with commercial goals, report digital performance and innovation progress to the Board and to the wider marketing department regularly to ensure alignment.

Key Responsibilities

• Digital transformation leadership
• Strategic vision and commercial acumen
• CRM and loyalty strategy
• eCommerce and digital ecosystem management
• Customer experience optimisation
• Team leadership and development
• Data governance and compliance

Benefits & Rewards

• 100% discount for you and up to 3 friends when you dine in our restaurants.
• 30% discount in the wider group restaurants.
• Competitive Industry pay
• Bonus Scheme
• Extra holiday allowance for length of service, up to 5 extra days after 5 years.

Location

• Office-based in Fitzrovia with occasional restaurant visits