Digital Marketing Coordinator

Crest Nicholson plc; Addlestone; Hybrid; GBP 25,000 - 38,000; Full time

Benefits offered by this job

Company Bonus Scheme

Private healthcare

25 days' annual leave

Cycle to work scheme

Share save scheme

Job summary

Crest Nicholson plc invites applications from a proactive Digital Marketing Coordinator to strengthen our premium housebuilding brands online. You will help manage multi-channel campaigns, drive lead generation, and optimize the customer journey across email, SEO, PPC, and property portals.

Working with the Head of Digital, you’ll maintain CMS content, support UX improvements, and analyze data to boost engagement and conversion rates across divisions.

Qualifications

• Proven background in digital marketing and/or marketing
• Degree in marketing or related field
• Experience with CMS, SEO, and CRM systems

Responsibilities

• Coordinate digital marketing campaigns across email, PPC, SEO and portals
• Assist in creation and deployment of customer milestone campaigns
• Monitor performance against KPIs and optimize
• Support SEO initiatives including keyword research and content updates
• Maintain website content via CMS and ensure accurate property listings

Skills

Digital marketing

SEO principles

Campaign analytics

Marketing automation

Content management

Education

Degree in marketing/related field

Tools

CMS platforms

CRM systems

Google Analytics

Looker Studio

HubSpot

Job description

For over 60 years, we have been delivering premium homes for a life less ordinary. Built with care, quality and attention to detail, our homes are set within carefully planned, sustainable communities in beautifully chosen locations, giving our customers a home they’ll love.

Our success is built on exceptional people, and we’re committed to attracting, developing and retaining the very best talent in the industry. We’ll give you the support, opportunities and culture to thrive, grow your career and be part of something that matters in a place where you can truly belong.

Crest Nicholson is currently looking for a Digital Marketing Coordinator to join their team.

The Digital Marketing Coordinator plays a vital role in enhancing the online presence and digital engagement of our brand, supporting our premium positioning as a leading UK housebuilder. This role is responsible for the coordination and execution of high-impact digital marketing initiatives that communicate the unique value of our homes and developments across multiple digital channels.

Working closely with the Head of Digital, the coordinator will contribute to the planning, creation, and optimisation of digital content and campaigns—including website updates, email marketing, SEO, and property portal listings. The aim is to drive lead generation, improve customer experience, and reinforce our reputation for quality, craftsmanship, and innovation.

This role supports both head office and divisional sales teams, ensuring digital content is aligned with brand messaging, meets quality standards, and is delivered on time. The successful candidate will help shape the customer journey online, using data-driven insights to improve performance and engagement across all digital touchpoints.

As Digital Marketing Coordinator, you will be part of the Group Marketing team, reporting to the Group Head of Digital. The marketing function sits within the Group Sales and Marketing department, which oversees the company’s prospecting, marketing, sales, customer journey, brand, digital, and communications activities

Principal Duties or Responsibilities:

The position will encompass a range of responsibilities related to digital marketing, optimisation, and performance analysis, all with a focus on the premium housebuilding sector, including;

• Coordinate and support digital marketing campaigns across email PPC, SEO, display, and property portals (e.g. Rightmove, New Homes for Sale)
• Assist in the creation, scheduling, and deployment of customer milestone marketing campaigns using marketing automation platforms
• Monitor and optimise ensuring alignment with KPIs
• Support SEO initiatives including keyword research, on-page optimisation, and content updates
• Ensure consistent brand messaging and visual standards across all digital channels

Website & Content Management

• Maintain and update website content using the Content Management System (CMS)
• Collaborate with divisional sales teams to ensure property listings, imagery, and development information are accurate and up to date
• Support UX improvements and contribute to enhancing the customer journey online

Customer Experience & Digital Innovation

• Contribute to the development of new features, tools, and content that support customer engagement and satisfaction
• Support testing and feedback loops to ensure digital enhancements meet user needs

Performance Monitoring & Reporting

• Track and report on campaign performance using tools such as Google Analytics, Looker Studio, Hubspot and Excel
• Monitor key metrics including traffic, engagement, conversion rates, and cost per lead
• Assist in compiling monthly performance reports for divisional sales teams and senior stakeholders
• Identify opportunities for optimisation based on data insights and customer behaviour

Stakeholder Support & Collaboration

• Help sales teams understand the digital customer experience which feeds into their sales pitches
• Contribute to cross-functional projects that enhance digital marketing operations and customer experience

Additional Responsibilities:

• Acts as a brand ambassador, ensuring all content consistently reflects the premium quality and attention to detail synonymous with the Crest Nicholson brand.
• Support the Head of Digital with ad hoc project work
• Supporting the wider marketing team as required

Essential Qualifications/Attributes

We are looking for people to join our Company who can demonstrate preferably all of the below:

Experience:

• Proven background in digital marketing and/or marketing
• Experience within the housebuilding sector desired but not essential

Qualifications:

• Educated to degree level in relevant field or equivalent experience desired

Skills:

• Experience with website CMS platforms, CRM systems for sales and marketing automation tools desirable
• Familiarity with digital advertising platforms and SEO principles
• Strong understanding of digital marketing fundamentals and customer journey mapping
• Excellent communication and collaboration skills
• Proven ability to work well under pressure
• High attention to detail and ability to manage multiple tasks simultaneously
• Proactive, enthusiastic, and comfortable working in a fast-paced environment
• Analytical mindset with a willingness to learn and adapt
• Ability to build rapport and trust quickly to understand business issues and areas for improvement
• Strong collaboration skills to work effectively with wider team, divisions and external partners

The Company

Our people are at the heart of our business, and we’re committed to creating an inclusive workplace where everyone feels valued, supported and able to thrive.

We welcome applications from people of all backgrounds and recognise that everyone has different needs outside of work too. That’s why, wherever possible, we’ll consider flexible working requests across every role, helping you find the right balance between work and life.

We're passionate about creating a culture built on collaboration, openness and continuous development, where your contributions are recognised, your career can grow, and you can make a real impact.

At Crest Nicholson, we care about you as an individual, not just the role you do, and we’re committed to supporting every part of your life — from your wellbeing and financial security to your lifestyle and career. That’s why we offer a comprehensive benefits package designed with you in mind. This includes:

• Company Bonus Scheme
• Private healthcare and cash plan options
• 25 days' annual leave
• Cycle to work scheme
• Share save scheme