Digital Marketing Executive (North)

Croudace Homes Limited; Letchworth; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

26 days holiday

Pension scheme

Discretionary bonus

Flexible working

Wellbeing benefits

Life assurance

Volunteer days

Training and development

Enhanced Family Friendly leave

Vehicle allowance & parking

Job summary

Croudace Homes is seeking a Digital Marketing Executive to join our team in Letchworth (North office). Plan, execute and optimise multi-channel campaigns across paid search, social, email and display to drive traffic and generate high-quality leads while maintaining our brand across platforms.

You will manage and update our website via CMS, implement SEO best practices, analyse performance with GA4 and CRM data, and collaborate with our Marketing Coordinator and agency to refine investments and

Qualifications

• 2+ years experience in a digital marketing role, ideally in property or construction.
• Professional qualification in Digital Marketing is advantageous.
• Strong understanding of SEO, PPC, social media advertising, and email marketing platforms.
• Experience using GA4, Google Ads, Meta Business Suite, and CRM systems.
• Excellent copywriting and content creation using Canva and/or Adobe Suite.
• Knowledge of WordPress or similar CMS platforms.
• Video editing experience is a plus.

Responsibilities

• Plan, execute, and optimise multi-channel digital campaigns across paid search, social media, email, and display to drive traffic and generate leads.
• Manage and update the company website and development pages via CMS, implementing SEO best practices.
• Create on-brand content including emails, landing pages, digital brochures, videos and social posts.
• Grow brand presence across platforms (Facebook, Instagram, LinkedIn, TikTok) and manage social channels.
• Develop targeted email marketing campaigns and analyse performance with analytics tools and CRM data.

Skills

2+ years experience

Digital marketing

SEO

PPC

Social media advertising

Email marketing

GA4

Google Ads

Meta Business Suite

CRM systems

Copywriting

Canva

Adobe Suite

WordPress

Video editing

Tools

CMS (WordPress)

Google Analytics 4

Job description

Croudace Homes is a family-owned housebuilder with a proud heritage dating back to 1946. Operating across the Southeast of England from our regional offices in Caterham, Letchworth, and Theale, we're committed to building high-quality homes and careers. Our reputation is built on trust, attention to detail, and a passion for creating communities that stand the test of time.

At Croudace, we believe that a solid foundation starts with the right people. Fostering a culture of open communication, respect &continuous growth, we listen to our people, celebrate contributions at every level, and provide meaningful development opportunities. With a strong focus on well-being and work-life balance, we create an environment where our employees feel valued, motivated, and empowered to succeed-because when our people thrive, so does our business. We're proud of our low staff turnover and long employee tenures, which reflect the positive experience of working at Croudace.

We are currently looking for a Digital Marketing Executive to join our team in Letchworth (North office).

What you'll be doing

As Digital Marketing Executive, your role will be to plan, execute, and optimise multi-channel digital campaigns across paid search, social media, email, and display to drive traffic and generate high-quality leads. You will be managing and updating the company website and development pages via CMS, while implementing SEO best practices and monitoring performance to improve visibility and user engagement.

You will collaborate on creating engaging, on-brand content—including emails, landing pages, digital brochures, videos, and social posts-tailored to audience preferences and industry trends. Responsibility for social media channels includes consistent posting, community engagement, and growing brand presence across platforms such as Facebook, Instagram, LinkedIn, and TikTok. You will develop targeted email marketing campaigns, analyse performance using analytics tools and CRM data, and provide insights to continually improve results and reduce cost per lead. Working closely with the Marketing Coordinator and digital marketing agency, you will ensure all digital activity aligns with brand strategy, manage online reputation, and use competitor and market insights to maintain a competitive edge.

Skills & knowledge you'll bring

• Proven experience (2+ years) in a digital marketing or similar role - ideally within property, construction, or a related industry.
• Professional qualification in Digital Marketing is highly advantageous
• Strong understanding of SEO, PPC, social media advertising, and email marketing platforms.
• Experience using GA4, Google Ads, Meta Business Suite, and CRM systems.
• Excellent copywriting and content creation skills using Canva and / or Adobe Suite
• Knowledge of WordPress or similar CMS platforms.
• Experience using video editing tools advantageous

Experience Using Foleon Would Be Desirable But Not Essential

Strong organisational skills with the ability to manage multiple campaigns and deadlines

Works well in cross-functional environments, collaborating to contribute to overall team outcome & collective success

At Croudace Homes, we believe our people are our greatest asset—and we’re committed to rewarding and supporting them. In return for your skills and dedication, you’ll receive a competitive package that includes (role dependant):

26 days holiday increasing with service, plus an additional day off to celebrate your birthday

Generous Pension Scheme with up to 10% employer contribution

Discretionary bonus to recognise your performance and contribution

Flexible working options, offering greater control over your hours and location

Wellbeing benefits: discounted gym membership, a *health cash plan (with cover for children), *private Bupa healthcare (based on role & service length), mental health support via our EAP programme including access to counselling, bi-annual health checks

Life assurance cover of up to 8x your annual salary

Up to three paid volunteer days each year to get involved in meaningful community projects

Training and development opportunities, including support for professional memberships and continued career progression

Enhanced Family Friendly leave options, recognising that starting or growing a family takes many forms

Vehicle allowance (role dependant) with free onsite parking and free electric car charging

Everything else: *retail discount platform, free fruit in the office, monthly Friday fun and cakes - raising money for nominated charities, fund match for charity sponsorship, dress for your day where applicable, and modern offices that facilitate collaborative working

*dependent on length of service

At Croudace, we don’t just build homes—we build fulfilling careers. Whether you’re starting out or bringing years of experience, you’ll find a workplace that genuinely supports your development and celebrates your success.