Digital Marketing Co-ordinator

TN United Kingdom; Hemel Hempstead; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company dedicated to sustainable innovations and cutting-edge technologies. As a digital marketing specialist, you will play a pivotal role in enhancing the online presence of a leading industrial brand. Your creativity and expertise will help generate sales leads and build trust through compelling web content and effective digital marketing campaigns. Collaborate with a supportive team to implement strategies that drive engagement and optimize user experiences. This role offers a dynamic work environment where your contributions will make a tangible impact on the company's success.

Benefits

Attractive benefits package

Desirable pension scheme

Excellent training opportunities

Supportive team environment

Varied job role with new ideas

Smart working environment

Tangible results from work

Qualifications

• 3-5+ years of experience in digital marketing, especially in the industrial sector.
• Strong knowledge of SEO, PPC, and web content management systems.

Responsibilities

• Create and optimize web content to enhance user engagement and drive sales.
• Manage email marketing campaigns and analyze performance metrics.

Skills

Digital Marketing

SEO

PPC Advertising

Web Content Management

Project Management

Email Marketing

Analytical Skills

Networking

Education

Degree in Advertising, Media & Communications

Degree in Marketing

Degree in Digital Marketing

Tools

Marketo

Google Analytics 4

SalesForce

Adobe Experience Manager

Adobe Analytics

Job description

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure, and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.

Join us on our journey for a better tomorrow.

Can you help make us the most attractive industrial company online?

Day to day, you will make a difference by using digital communications to generate sales leads and increase trust in the Atlas Copco brand. No two days are the same – we never stand still and are always looking for new ideas to support the sales of tools, industrial joining, and service solutions through attractive web content, digital marketing campaigns, and search engine marketing. You will report to the Marketing Communications Manager, and the job involves promoting our products and services through different digital channels to customers and prospects in the manufacturing sector.

1. Create new web content along with subject matter experts and publish it on the Atlas Copco UK website using Adobe Experience Manager.
2. Conduct keyword research and ensure the web content is optimized so that our pages are found in SERPs for key terms; take the lead in other activities to improve SEO.
3. Implement actions on the website to improve the visitor journey and increase web enquiries, including being part of the team responsible for the web chatbot playbooks.
4. Write and dispatch email marketing campaigns, manage and deliver webinars and other automated campaigns and lead nurturing flows through Marketo.
5. Analyse website user behavior, conversion data, and trends to demonstrate the ROI of campaigns, and adapt and improve for future campaigns and web content.
6. Project team member for the ongoing development of the E-commerce website, optimising the site content, collaborating with the web developer, and implementing traffic-driving activities.
7. Work with the PPC agency to get the best results from our PPC campaigns, including analysis of campaign performance and ROI.
8. Assist the marketing communications manager and intern as needed with other communications activities and projects such as strategic events and exhibitions.

The person we are looking for has…

1. Experience working in a digital marketing role where you have used web content management systems, Marketo, Google Analytics 4, and/or Adobe Analytics.
2. Experience working within the industrial sector with technology-driven products.
3. An ability to learn and use new digital tools and software to a high level.
4. Strong working knowledge of SEO and pay-per-click advertising.
5. Experience in managing and delivering campaigns within Marketo, including being able to develop/design marketing assets, web pages, and sales collateral.
6. Expertise in working with SalesForce or equivalent CRM software.
7. A degree (or equivalent) in Advertising, Media & Communications; Marketing; Digital Marketing, or a similar subject, OR an unrelated degree plus strong work experience in digital marketing.
8. Strong project management skills, with experience successfully managing both fast turn-around and long-term projects at the same time.
9. A genuine interest in digital marketing and a strong personal online profile.
10. A team player who is good at networking but can also work well independently.
11. Inquisitive mind to solve problems and the ability to pick up and use new marketing tools & technologies.
12. Creative, accurate, and with a good eye for detail.
13. Excellent written English to produce and proofread high-quality content.
14. At least 3-5+ years of experience in digital marketing is preferred.
15. You must also live within a commutable distance to our Hemel Hempstead office.

In return for your commitment, we can offer you…

1. A varied job role and a chance to try out new ideas.
2. A supportive, knowledgeable, and well-respected team.
3. Tangible results from your work, in an engaging environment.
4. A very smart working environment, close to the M1 J8 and only 20 mins from London by train.
5. The satisfaction of working for an international market leader who is committed to sustainable productivity solutions.
6. Excellent training, with a minimum of 40 hours of training per year per employee.
7. Attractive benefits package – including a desirable pension scheme.