CRM & Social Marketing Assistant - Data-Driven Growth

Lymington Precision Engineering (Lpe) Ltd; Greater London; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

Fuller’s in London is seeking a Digital Marketing Assistant to lead CRM and social media across our pubs and central team. This role focuses on data-led email campaigns, customer journeys and brand storytelling.

You’ll manage end-to-end CRM campaigns, optimise automation, and deliver insights from performance reporting. You’ll support local teams to raise social quality and engagement and help deliver integrated campaigns across CRM, social, paid media and web.

Qualifications

• 2 years experience in a digital marketing role.
• Experience managing CRM campaigns and/or brand social media.
• Familiarity with A/B testing, campaign optimisation, and reporting.
• Experience briefing and producing creative assets for digital campaigns.
• Hospitality or retail experience.

Responsibilities

• Lead end-to-end CRM campaigns including planning, testing, and reporting.
• Optimise customer journeys and automation to boost engagement and loyalty.
• Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.
• Oversee organic social content across Fuller’s and sub-brands, ensuring brand consistency.
• Create and manage content calendars, aligning with broader marketing goals.
• Support and train local teams to improve social media quality and engagement.
• Deliver integrated digital campaigns across CRM, social, paid media, and web.
• Partner with Operations and pub teams to activate central strategies locally.
• Monitor trends and competitor activity to bring fresh ideas to the team.

Skills

CRM campaigns

Social media management

Campaign optimisation

A/B testing

Reporting & insights

Creative asset briefing

Hospitality or retail experience

Tools

Acteol/Atreemo CRM

Job description

Fuller’s in London is seeking a Digital Marketing Assistant to lead CRM and social media across our pubs and central team. This role focuses on data-led email campaigns, customer journeys and brand storytelling.

You’ll manage end-to-end CRM campaigns, optimise automation, and deliver insights from performance reporting. You’ll support local teams to raise social quality and engagement and help deliver integrated campaigns across CRM, social, paid media and web.