Digital Marketing Analyst

G-NIUS | Powered by Goodman Masson; Greater London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A specialist banking client seeks a Digital Marketing Analyst for maternity cover in Central London. The role involves implementing and analysing digital marketing campaigns, optimising website performance, and supporting SEO strategies. Candidates should have 1-2 years of marketing experience and proficiency with tools like Google AdWords and Analytics. This is a full-time position offering a salary range of £30,000-£35,000 with a hybrid work model.

Qualifications

• 1-2 years' experience in a marketing or communications role.
• Strong MS Office skills, especially in Word and Excel.
• Knowledge of digital marketing tools and strategies.

Responsibilities

• Implement Google AdWords and monitor the campaign performance.
• Analyse results and recommend optimisations.
• Support the delivery of SEO strategies.
• Improve website UX and UI for better conversion.
• Deliver email campaigns and assess their effectiveness.

Skills

Digital marketing analysis

Google AdWords

SEO

UX/UI collaboration

Email marketing

WordPress

Google Analytics

MS Office

Education

Degree in Marketing or related discipline

Tools

Zoho Forms

Spotler Mail+

Semrush

Job description

Digital Marketing Analyst (Maternity Cover)

Job Location: Central London | Hybrid

Salary: £30,000-£35,000 (January 2026 - 16 August 2026)

Introduction

I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed‑term maternity cover contract. The role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey.

Key Responsibilities

• Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
• Analyse campaign results and recommend optimisation actions.
• Manage advertising performance on comparison sites (e.g., Moneyfacts).
• Support delivery of the Bank's SEO strategy with the digital agency.
• Improve website UX, UI, navigation and landing pages to increase conversion rates.
• Maintain and optimise digital onboarding forms (Zoho Forms).
• Enhance page titles, internal links, backlinks and overall site architecture.
• Report on SEO and CRO performance using Google Analytics.
• Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
• Monitor social media click‑through and engagement metrics.
• Produce contact lists for business and charity sectors for future product marketing.

Requirements

Essential

• 1–2 years' experience in a marketing or communications role (financial services beneficial).
• Strong MS Office skills (Word, Excel, PowerPoint).
• Knowledge of WordPress or similar CMS, Google Analytics, Google AdWords, UX/UI collaboration, email marketing tools (Pure360, Mail+), keyword and backlink tools (e.g., Semrush).

Technical Understanding

• Website crawling and indexing principles.
• Easy‑to‑index content and HTML alt attributes.
• Internal/external link structures, anchor text, and backlink strategy.
• Experience improving website usability, navigation and conversion.

Desirable

• Degree in Marketing or related discipline.
• Experience in banking or financial services.

Seniority Level

Associate

Employment Type

Full‑time

Job Function

Marketing