Digital Marketing Officer

Confidential; North East; Hybrid; GBP 37,000 - 47,000; Full time

Job summary

Confidential in the United Kingdom is seeking an hands-on Digital Marketing Officer to drive multi-channel campaigns, manage go-to-market activities and optimise performance across digital channels.

The successful candidate will bring strong expertise in marketing automation, CRM (HubSpot), and analytics, with practical experience across paid media and SEO to boost engagement, leads and conversions. This 12-month maternity-cover role offers hybrid working and a competitive salary.

Qualifications

• Experience in digital marketing and delivering campaigns
• Experience running paid social and digital advertising campaigns
• Strong knowledge of marketing automation, email marketing, CRM platforms, analytics, and SEO

Responsibilities

• Plan, coordinate, and execute multi-channel digital marketing campaigns
• Develop and optimise marketing automation campaigns and customer journeys
• Manage paid advertising across LinkedIn, Google Ads, and paid social channels
• Support website management, SEO, and landing page optimisation
• Analyse campaign performance and report insights to stakeholders

Skills

Digital marketing

Paid media

Marketing automation

Campaign optimisation

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

Digital Marketing Officer (12-Month Fixed-Term Contract)

Hybrid Working £37,435 - £47,435

About the Role

CPI is seeking an experienced Digital Marketing Officer to join a busy marketing team on a 12-month maternity cover contract.

This is a delivery-focused role for a digital marketing professional who can take ownership of campaigns, drive performance across digital channels, and help deliver increasingly sophisticated go‑to‑market strategies. The successful candidate will bring strong technical expertise in digital marketing, paid media, marketing automation, and campaign optimisation, while working closely with content, communications, and business development colleagues. We're open to candidates from a wide range of sectors. Previous experience in science or technology is not essential. What matters most is your ability to develop, execute, optimise, and report on effective digital campaigns and apply modern digital marketing best practices.

What You'll Be Responsible For:

• Digital Campaign Delivery
  • Plan, coordinate, and execute multi‑channel digital marketing campaigns
  • Support the development and delivery of go‑to‑market activities across a range of audiences and sectors
  • Optimise campaign performance through testing, analysis, and continuous improvement
  • Work with internal stakeholders to maximise engagement, lead generation, and conversion outcomes
• Marketing Automation & CRM
  • Manage and optimise marketing automation activities
  • Develop automated lead nurture campaigns and customer journeys
  • Build and maintain campaigns within HubSpot and associated CRM systems
  • Support lead generation and conversion programmes through data‑driven marketing activity
• Paid Media & Social Advertising
  • Manage paid advertising campaigns across platforms including:
  • LinkedIn
  • Google Ads
  • Paid Social Media
  • Display Advertising
  • Conduct audience targeting, campaign optimisation, and performance analysis
  • Monitor ROI and recommend improvements to maximise performance
• Website, SEO & Conversion Optimisation
  • Support website management and landing page optimisation
  • Conduct SEO analysis and implement best practice improvements
  • Use analytics, audience insights, and testing methodologies to improve user experience and conversion rates
  • Support content optimisation across digital channels
• Performance Analysis & Reporting
  • Analyse campaign performance across digital channels
  • Produce reports and actionable insights for stakeholders
  • Monitor KPIs, audience behaviour, conversion metrics, and channel performance
  • Identify opportunities for growth, optimisation, and automation

About You

You are an experienced digital marketer who understands the fundamentals exceptionally well and knows how to turn strategy into measurable results.

You’ll Bring:

• Proven experience in digital marketing, ideally within a B2 B environment
• Experience running successful paid social and digital advertising campaigns
• Strong knowledge of:
  • Marketing automation
  • Email marketing
  • CRM platforms such as HubSpot
  • Paid media channels
  • Website analytics
  • SEO best practice
• Strong analytical and reporting skills
• Experience using digital marketing data to optimise campaign performance
• Excellent project management and stakeholder engagement skills

Desirable Experience

• Go-to-market strategy development and execution
• Conversion Rate Optimisation (CRO)
• Website and CMS management
• Audience segmentation and targeting
• AI-enabled marketing tools and automation platforms
• Working with agencies and external marketing partners
• Experience within technology, innovation, or complex B2 B organisations

Why Join CPI?

• Opportunity to own and deliver impactful digital campaigns
• Work across a wide range of marketing channels and technologies
• Exposure to evolving marketing automation and go‑to‑market approaches
• Collaborative and supportive marketing team
• Competitive salary (£37,435 - £47,435)

Location & Working Pattern

• Hybrid working arrangement
• 12-month fixed‑term contract (maternity cover)
• Flexible working environment
• Reporting into an experienced marketing leadership team

The Opportunity

This role is ideal for a hands‑on digital marketing professional who enjoys campaign delivery, optimising performance, and staying ahead of developments in digital channels and marketing technology. If you're experienced in digital marketing fundamentals, confident using platforms such as HubSpot, and excited by modern go‑to‑market strategies, we'd love to hear from you.

Guidant, Carbon 60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.