Digital Manager (UK)

Bielenda; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Bielenda is scaling its UK digital presence, driving online sales and brand growth across key channels. The role combines digital marketing, e-commerce, social commerce and hands-on execution to deliver omni-channel results.

The successful candidate will manage TikTok Shop UK launches, coordinate with agencies, localise UK campaigns and align digital activities with retail priorities. Strong analytics and budget management are essential.

Qualifications

• Proven experience in digital marketing, e-commerce, social commerce or a similar commercial role.
• Strong understanding of digital marketing, performance media and online sales channels.
• Experience with TikTok Shop and/or social commerce platforms.
• Knowledge of the UK retail landscape, including Boots and Superdrug.
• Experience within beauty, cosmetics, FMCG or consumer goods industry.
• Strong analytical skills with ability to translate data into actions.
• Excellent project management, communication and stakeholder management skills.
• Fluent English, both written and spoken.

Responsibilities

• Develop and execute Bielenda's digital growth strategy for the UK market.
• Drive online sales and brand growth across TikTok Shop, Boots, Superdrug and other channels.
• Lead launch and management of TikTok Shop UK, including promotions and collaborations.
• Coordinate digital marketing with agencies across paid media, social media and influencer marketing.
• Localise content and campaigns for the UK market.
• Work with the UK Key Account Manager to align digital with retail priorities.
• Monitor market trends, identify growth opportunities and optimise performance.
• Track KPIs, analyse results and provide actionable recommendations.
• Manage marketing budgets and ensure effective campaign execution.

Skills

Digital marketing

E-commerce

Social commerce

TikTok Shop

Influencer marketing

UK market

Performance media

Analytics

Budget management

Stakeholder management

Project management

Fluent English

Job description

Bielenda Group is one of the leading beauty companies in Central and Eastern Europe, with over 30 years of experience in skincare and cosmetics. Our portfolio includes a diverse range of brands distributed across international markets, and expanding our presence in the United States is a key strategic priority.

Role Overview

This position is responsible for building and scaling Bielenda's digital presence and online sales in UK, combining digital marketing, e-commerce, social commerce, commercial ownership and hands-on execution.

The role requires an omni-channel perspective: the person should understand how digital marketing,social media, KOL/KOC, media investment, TikTok Shop, Superdrug/Boots and offline retail activations work together to drive sell-out and brand growth. This is not only an e-commerce coordination role. The person must be able to manage off-platform digital marketing activities while also executing and growing the e-commerce business.

Key responsibilities:

• Develop and execute Bielenda's digital growth strategy for the UK market.
• Drive online sales and brand growth across TikTok Shop, Boots, Superdrug and other key channels.
• Lead the launch and ongoing management of TikTok Shop UK, including promotions, creator collaborations and affiliate programmes.
• Coordinate digital marketing activities with external agencies across paid media, social media and influencer marketing.
• Localise content and campaigns for the UK market.
• Work closely with the UK Key Account Manager to align digital activities with retail priorities.
• Monitor market trends, identify growth opportunities and optimise performance.
• Track key KPIs, analyse results and provide actionable recommendations.
• Manage marketing budgets and ensure effective execution of campaigns and product launches.

Requirements:

• Proven experience in digital marketing, e-commerce, social commerce or a similar commercial role.
• Strong understanding of digital marketing, performance media and online sales channels.
• Experience working with agencies, influencers, content creators and external partners.
• Experience with TikTok Shop and/or social commerce platforms.
• Knowledge of the UK retail and e-commerce landscape, including retailers such as Boots and Superdrug.
• Experience within beauty, cosmetics, FMCG or consumer goods industry.
• Strong analytical skills with the ability to translate data into commercial actions and growth opportunities.
• Excellent project management, communication and stakeholder management skills.
• Commercial mindset with a results-oriented approach.Fluent English, both written and spoken.