Digital Manager (UK)

Bielenda Group; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Bielenda Group seeks a results-driven digital leader to build and scale its UK online presence, blending digital marketing, e-commerce, social commerce, and hands-on execution.

You will drive growth across TikTok Shop, Boots, Superdrug and other channels, coordinating with agencies and partners while localising content for the UK market and aligning with retail priorities.

Qualifications

• Proven experience in digital marketing, e-commerce or similar commercial role.
• Strong understanding of digital marketing, performance media and online sales channels.
• Experience with agencies, influencers, content creators and external partners.
• Experience with TikTok Shop and/or social commerce platforms.
• Knowledge of the UK retail and e-commerce landscape (Boots, Superdrug a plus).
• Experience in beauty, cosmetics, FMCG or consumer goods is a plus.
• Strong analytical skills and ability to translate data into actions.
• Excellent project management, communication and stakeholder management.
• Commercial mindset with a results-oriented approach. Fluent English.

Responsibilities

• Develop and execute Bielenda's digital growth strategy for the UK market.
• Drive online sales and brand growth across TikTok Shop, Boots, Superdrug and other channels.
• Lead the launch and ongoing management of TikTok Shop UK, including promotions and creator collaborations.
• Coordinate digital marketing activities with external agencies across paid media, social, and influencer marketing.
• Localise content and campaigns for the UK market.
• Work with the UK Key Account Manager to align digital with retail priorities.
• Monitor market trends, identify growth opportunities and optimise performance.
• Track KPIs, analyse results and provide actionable recommendations.
• Manage marketing budgets and ensure effective execution of campaigns and product launches.

Skills

Digital marketing

E-commerce

Social commerce

Campaign management

Budget management

Analytics

Stakeholder management

English fluency

Education

Bachelor's degree in Marketing or related field

Tools

TikTok Shop

Google Analytics

Meta Ads Manager

Shopify

Excel

Job description

Bielenda Group is one of the leading beauty companies in Central and Eastern Europe, with over 30 years of experience in skincare and cosmetics. Our portfolio includes a diverse range of brands distributed across international markets, and expanding our presence in the United States is a key strategic priority.

Role Overview

This position is responsible for building and scaling Bielenda's digital presence and online sales in UK, combining digital marketing, e-commerce, social commerce, commercial ownership and hands-on execution.

The role requires an omni-channel perspective: the person should understand how digital marketing,social media, KOL/KOC, media investment, TikTok Shop, Superdrug/Boots and offline retail activations work together to drive sell-out and brand growth. This is not only an e-commerce coordination role. The person must be able to manage off-platform digital marketing activities while also executing and growing the e-commerce business.

Key responsibilities:

• Develop and execute Bielenda's digital growth strategy for the UK market.
• Drive online sales and brand growth across TikTok Shop, Boots, Superdrug and other key channels.
• Lead the launch and ongoing management of TikTok Shop UK, including promotions, creator collaborations and affiliate programmes.
• Coordinate digital marketing activities with external agencies across paid media, social media and influencer marketing.
• Localise content and campaigns for the UK market.
• Work closely with the UK Key Account Manager to align digital activities with retail priorities.
• Monitor market trends, identify growth opportunities and optimise performance.
• Track key KPIs, analyse results and provide actionable recommendations.
• Manage marketing budgets and ensure effective execution of campaigns and product launches.

Requirements:

• Proven experience in digital marketing, e-commerce, social commerce or a similar commercial role.
• Strong understanding of digital marketing, performance media and online sales channels.
• Experience working with agencies, influencers, content creators and external partners.
• Experience with TikTok Shop and/or social commerce platforms.
• Knowledge of the UK retail and e-commerce landscape, including retailers such as Boots and Superdrug.
• Experience within beauty, cosmetics, FMCG or consumer goods industry.
• Strong analytical skills with the ability to translate data into commercial actions and growth opportunities.
• Excellent project management, communication and stakeholder management skills.
• Commercial mindset with a results-oriented approach.Fluent English, both written and spoken.