Head of Ecommerce

Veblen International; Greater London; Remote; GBP 80,000 - 120,000; Full time

Job summary

Veblen International is seeking an ambitious Head of Ecommerce to lead the ecommerce strategy for a fast growing haircare brand. This fully remote role reports to the Co-Founders and focuses on driving online revenue, improving customer experience, and unlocking new digital revenue opportunities across all digital channels.

You will oversee TikTok Shop, work with Marketing, Operations and Product teams, and build a scalable ecommerce function with external agencies.

Qualifications

• Senior ecommerce leadership experience in a consumer/DTC brand.
• Proven track record of driving online revenue growth.
• Experience overseeing website trading, merchandising, customer journeys and CRO.
• Knowledge of TikTok Shop and social commerce.
• Strong analytics with GA4 and ecommerce reporting tools.

Responsibilities

• Lead the overall ecommerce strategy and drive revenue growth, profitability, and performance.
• Oversee website performance, merchandising, customer experience and conversion rate optimisation.
• Lead the TikTok Shop strategy and maximise sales via social commerce.
• Drive customer acquisition, retention and loyalty with Marketing collaboration.
• Use ecommerce data and insights to identify opportunities and improve performance.
• Oversee forecasting, budgeting and commercial planning for ecommerce.
• Identify partnerships and platform enhancements to support growth.
• Build and develop the ecommerce function, managing external agencies.

Skills

Senior ecommerce leadership

Revenue growth

Cross-functional collaboration

TikTok Shop

GA4 analytics

Digital channels

Leadership

Tools

Shopify

Magento

Salesforce Commerce Cloud

Job description

We are currently recruiting for an ambitious, commercially minded Head of Ecommerce to join a fast growing haircare brand. This is an exciting fully remote opportunity to take ownership of the ecommerce strategy and drive the next phase of digital growth for an innovative, eco conscious and cruelty free brand. Working closely with the founders, you will lead online commercial performance, enhance the customer experience and unlock new revenue opportunities across digital channels.

Our client is an innovative, eco conscious and cruelty free haircare brand looking to shake up the industry. One of the fastest growing hair businesses.

As Head of Ecommerce, you will take ownership of the brand's ecommerce strategy, commercial performance and customer experience, reporting directly to the Co Founders. You will be responsible for driving online growth, improving website performance and identifying new commercial opportunities. Working closely with Marketing, Operations, Customer Experience and Product teams, you will ensure ecommerce activity supports wider business objectives. A key part of the role will involve overseeing the TikTok Shop strategy, partnering with the existing TikTok Shop Manager to maximise social commerce performance and drive revenue growth. This is a fully remote opportunity to join an ambitious, fast growing beauty brand and play a pivotal role in shaping its future growth.

• Lead and deliver the overall ecommerce strategy, driving revenue growth, profitability and commercial performance.
• Oversee website performance, merchandising, customer experience and conversion rate optimisation.
• Lead the TikTok Shop strategy, working closely with the TikTok Shop Manager to maximise sales and growth opportunities.
• Drive customer acquisition, retention and loyalty initiatives in collaboration with the Marketing team.
• Use ecommerce data, analytics and customer insights to identify opportunities and improve performance.
• Oversee forecasting, budgeting and commercial planning, providing regular performance updates to senior leadership.
• Identify new digital opportunities, partnerships and platform enhancements to support business growth.
• Build and develop the ecommerce function, managing external agencies and collaborating with wider business teams.

Requirements

• Proven experience in a senior ecommerce leadership role, ideally within a fast growing consumer or DTC brand.
• Strong commercial understanding, with a track record of driving online revenue growth and improving ecommerce performance.
• Experience overseeing website trading, merchandising, customer journeys and conversion optimisation.
• Understanding of TikTok Shop and social commerce, ideally with experience managing or overseeing these channels.
• Experience with ecommerce platforms such as Shopify, Magento or Salesforce Commerce Cloud.
• Strong analytical skills, with experience using GA4 and ecommerce reporting tools to inform decisions.
• Experience working cross functionally with marketing teams across acquisition, CRM and retention.
• Strong leadership, stakeholder management and communication skills, with the ability to manage external agencies and develop teams.
• A proactive, commercially minded approach and the ability to thrive in a fast paced, entrepreneurial environment.
• Experience within beauty, wellness, lifestyle, fashion or other consumer led sectors would be advantageous, but is not essential.