Senior Ecommerce Manager

Advocate Group; Manchester; On-site; GBP 90,000 - 130,000; Full time

Job summary

The Advocate Group is seeking a senior E-commerce Manager to own the global DTC business and drive international growth while shaping the online customer experience. This is a hands-on, strategic role with influence over trading, content, and performance across regions.

You will lead P&L planning, merchandising calendars, and optimize KPIs like conversion, AOV, retention, CAC and LTV, leveraging data and cross‑functional collaboration to accelerate growth in a rapidly expanding beauty brand.

Qualifications

• Proven experience owning and growing a DTC e-commerce business with full P&L responsibility.
• Strong experience scaling international e-commerce, including localisation, payments, shipping, tax, and regional trading.
• Deep expertise in Shopify, ideally Shopify Plus, with hands-on experience across store management, integrations, and backend functionality.
• Strong knowledge of Klaviyo, including lifecycle marketing, segmentation, testing and retention.
• Experience integrating Shopify with ERP systems such as NetSuite, with a strong understanding of product, inventory, order, and financial data.
• Highly commercial and analytical, with the ability to turn data and customer insights into clear actions that drive growth.
• Strong instincts across content, merchandising, SEO and customer experience, with a passion for creating online journeys that convert.
• Confident managing multiple projects, agencies and external partners in a fast-paced, high-growth environment.
• An inspiring and collaborative communicator who is comfortable working with senior stakeholders and cross-functional teams.

Responsibilities

• Own the DTC P&L, including forecasting, budgeting, revenue, margin and profitability targets.
• Develop and deliver the global Shopify-led DTC and omnichannel strategy, with a strong focus on international growth.
• Lead the trading and merchandising calendar across regional online stores, including campaigns, promotions and product launches.
• Own the day-to-day performance of the websites, ensuring best‑in‑class merchandising, product content, availability, pricing and UX.
• Use data and insights to optimise key KPIs including conversion, AOV, retention, CAC and LTV and identify new growth opportunities.
• Develop initiatives to increase AOV through bundling, upselling, cross‑selling, offers and enhanced on‑site education.
• Elevate the online customer journey through best‑in‑class PDPs, how‑to content, FAQs, product finders, routines and UGC.
• Drive an SEO‑led content strategy, developing landing pages and evergreen content to grow organic traffic and conversion.
• Oversee Shopify, Klaviyo and NetSuite integrations, ensuring the wider e‑commerce ecosystem is scalable, efficient and data‑led.
• Build a true omnichannel view by using retailer and marketplace insights to inform forecasting, trading and content strategy.
• Lead external relationships across developers, agencies, app partners, payment providers and logistics partners.
• Stay ahead of emerging e-commerce trends, technology and innovation, continually identifying opportunities to improve the customer experience and accelerate growth.

Skills

DTC e-commerce

P&L management

International growth

Stakeholder management

Tools

Shopify Plus

Klaviyo

NetSuite

Job description

Are you ready to help shape the next chapter of a fast-growing, globally recognised beauty brand?

This is an exciting opportunity to join a disruptive beauty business built around authenticity, creativity and a relentless focus on the customer; the brand has achieved significant growth.

As the Senior E-commerce Manager, you’ll take full ownership of the global DTC e-commerce business, playing a pivotal role in driving international growth, commercial performance and an exceptional online customer experience. This is a senior, hands‑on position where you’ll have real influence over strategy, trading and the continued evolution of the digital proposition.

The Role:

• Own the DTC P&L, including forecasting, budgeting, revenue, margin and profitability targets.
• Develop and deliver the global Shopify-led DTC and omnichannel strategy, with a strong focus on international growth.
• Lead the trading and merchandising calendar across regional online stores, including campaigns, promotions and product launches.
• Own the day-to-day performance of the websites, ensuring best‑in‑class merchandising, product content, availability, pricing and UX.
• Use data and insights to optimise key KPIs including conversion, AOV, retention, CAC and LTV and identify new growth opportunities.
• Develop initiatives to increase AOV through bundling, upselling, cross‑selling, offers and enhanced on‑site education.
• Elevate the online customer journey through best‑in‑class PDPs, how‑to content, FAQs, product finders, routines and UGC.
• Drive an SEO‑led content strategy, developing landing pages and evergreen content to grow organic traffic and conversion.
• Oversee Shopify, Klaviyo and NetSuite integrations, ensuring the wider e‑commerce ecosystem is scalable, efficient and data‑led.
• Build a true omnichannel view by using retailer and marketplace insights to inform forecasting, trading and content strategy.
• Lead external relationships across developers, agencies, app partners, payment providers and logistics partners.
• Stay ahead of emerging e-commerce trends, technology and innovation, continually identifying opportunities to improve the customer experience and accelerate growth.

About You:

• Proven experience owning and growing a DTC e-commerce business with full P&L responsibility.
• Strong experience scaling international e-commerce, including localisation, payments, shipping, tax, and regional trading.
• Deep expertise in Shopify, ideally Shopify Plus, with hands‑on experience across store management, integrations, and backend functionality.
• Strong knowledge of Klaviyo, including lifecycle marketing, segmentation, testing and retention.
• Experience integrating Shopify with ERP systems such as NetSuite, with a strong understanding of product, inventory, order, and financial data.
• Highly commercial and analytical, with the ability to turn data and customer insights into clear actions that drive growth.
• Strong instincts across content, merchandising, SEO and customer experience, with a passion for creating online journeys that convert.
• Confident managing multiple projects, agencies and external partners in a fast‑paced, high‑growth environment.
• An inspiring and collaborative communicator who is comfortable working with senior stakeholders and cross‑functional teams.
• A genuine passion for beauty, consumer trends and digital commerce, with a strong understanding of how customers shop across DTC and retail.
• Proactive, entrepreneurial and ideas‑led, with the energy and ambition to challenge the status quo and find new ways to grow.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.