Digital Lead: Apps, On-Bike UX & Subscriptions

Wattbike; Nottingham; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

A Wattbike for your home

Perkbox subscription

26 days holiday each year, plus bank</

Free Life Insurance

Workplace pension

Job summary

Wattbike is seeking an experienced Digital Lead to own and drive the digital product roadmap for the Wattbike Hub mobile app and on-bike screen software. You will oversee end-to-end digital projects, coordinating with product, software, hardware and design teams to deliver a cohesive rider experience across devices.

The role focuses on converting bike sales and subscription growth through joined-up digital experiences, with hybrid work from our Nottingham office.

Qualifications

• Proven experience leading mobile app development projects, ideally consumer-facing (iOS and Android).
• Experience managing digital products with a direct commercial goal (conversion, retention or subscription growth).
• Strong project management skills with ability to prioritise and sequence workstreams.
• Experience integrating AI features for end users and leveraging AI to accelerate development.
• Experience working with cross-functional teams spanning software, firmware, hardware and design.
• Comfortable using data to make prioritisation decisions and report on impact.
• Experience managing external agencies, contractors or development partners.
• Strong stakeholder management and clear communication with senior leadership.

Responsibilities

• Own the digital product roadmap across Wattbike Hub mobile app and on-bike screen software.
• Translate business goals into prioritised, achievable delivery plans.
• Set and track KPIs for app engagement, subscription conversion, and on-bike screen usage.
• Balance hardware release cycles with rapid app development iterations.
• Champion AI to accelerate development and add customer value.
• Manage digital projects end to end: scoping, planning, resourcing, delivery.
• Coordinate across internal software, hardware, design and external partners.
• Oversee joined-up user experience across apps and on-bike screens, from onboarding to upsell.
• Run prioritisation and sprint/release processes to keep work aligned.
• Report progress and blockers to senior stakeholders.

Skills

Mobile app development

Digital product leadership

Project management

AI features integration

Cross-functional collaboration

Stakeholder management

Tools

iOS

Android

UX/UI tools

AI tooling

Job description

Wattbike is seeking an experienced Digital Lead to own and drive the digital product roadmap for the Wattbike Hub mobile app and on-bike screen software. You will oversee end-to-end digital projects, coordinating with product, software, hardware and design teams to deliver a cohesive rider experience across devices.

The role focuses on converting bike sales and subscription growth through joined-up digital experiences, with hybrid work from our Nottingham office.