Digital Insights Specialist

QBE; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Job summary

QBE is seeking a Digital Insights Specialist in London, a hybrid role within our Digital Marketing team. You will own digital measurement, insight and optimisation across web, email, social, paid media and SEO, turning data into actionable intelligence to improve performance and customer experience.

Reporting to the Head of Digital Marketing, you will partner with marketing, technology and external partners to ensure robust data, testing capabilities and data governance, using AI and automation

Qualifications

• Experience in digital analytics and marketing data across multiple digital channels.
• Strong ability to translate data into actionable insights for stakeholders.
• Experience with experimentation, testing programmes and data-driven decision making.

Responsibilities

• Own measurement and analysis across digital marketing channels including web, email, social, paid media and SEO.
• Develop and maintain dashboards and KPI measures to provide a consistent view of performance.
• Lead testing, experimentation and optimisation programmes to drive continuous improvement and learning.
• Collaborate with marketing, technology and external agencies to ensure accurate tracking and measurement.

Skills

Digital analytics

Data-driven

Experimentation

SEO

AI & automation

Reporting

Stakeholder management

Job description

Digital Insights Specialist

London / Hybrid

Permanent / Full Time

About QBE

At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.

We’re an international insurer with more than 13,000 people working across 26 countries – which means we’re big enough for your ambitions, yet small enough for you to make a real impact. It’s an exciting time. We’re building momentum towards our vision to become the most consistent and innovative risk partner.

What if you could have a positive impact – at work and in the world? As part of the QBE team, you’ll get to spend every day working with people who are passionate, talented and kind.

Having the right to work in the UK is a requirement for this role. QBE may consider sponsorship at its discretion.

The opportunity

We're looking for a strategic, commercially-minded and data-driven Digital Insights Specialist to help shape the future of digital marketing performance across QBE's International business.

Joining our Digital Marketing team and wider Marketing & Communications function, you'll take ownership of our digital measurement, insight and optimisation agenda across web, email, social media, paid media and SEO.

You'll be responsible for transforming data into actionable intelligence, helping us better understand customer behaviour, improve channel performance and maximise marketing effectiveness.

This is an exciting opportunity to influence how digital decisions are made across a global organisation. You'll lead experimentation and testing programmes, champion data-driven thinking and identify opportunities to leverage AI and automation to unlock deeper insights and drive continuous improvement.

If you're passionate about analytics, optimisation and using data to drive meaningful business outcomes, we'd love to hear from you.

Your new role

Reporting to the Head of Digital Marketing, you'll lead digital measurement, insight and optimisation across QBE's digital channels, establishing best practice frameworks that help improve performance, customer experience and marketing effectiveness.

Working closely with marketing, technology, data teams and external partners, you'll ensure we have the right data, insights and experimentation capabilities in place to continually learn, optimise and evolve our approach.

Main responsibilities:

• Own performance measurement and analysis across QBE's digital marketing channels, including web, email, social media, paid media and SEO.
• Provide clear, actionable insight that helps stakeholders understand performance, identify opportunities and make better decisions.
• Develop and maintain reporting frameworks, dashboards and KPI measures that provide a consistent view of digital performance.
• Lead QBE's testing, experimentation and optimisation programme, creating a culture of continuous improvement and learning.
• Develop testing roadmaps and prioritise opportunities that improve customer journeys, engagement, conversion and marketing effectiveness.
• Act as the subject matter expert for digital analytics, attribution, measurement and optimisation.
• Partner with technology teams and external agencies to ensure accurate tracking, tagging and conversion measurement across all digital channels.
• Analyse website performance and customer behaviour, identifying opportunities to improve digital experiences and business outcomes.
• Support technical SEO and website optimisation initiatives, helping maximise search visibility and site performance.
• Champion the use of AI, automation and emerging technologies to enhance reporting, analysis, experimentation and insight generation.
• Establish consistent measurement standards, KPI definitions and data governance practices across the marketing function.
• Own the digital insight and optimisation roadmap, identifying strategic opportunities that improve marketing performance and customer outcomes.