Digital Insights & Performance Optimisation

QBE Insurance Group; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

30 days holiday

Flexible working

Pension

Private medical insurance

Family friendly policies

Remote work abroad

Cycle-to-Work

Awards & Recognition

Job summary

QBE Insurance Group in London seeks a strategic Digital Insights Specialist to lead digital measurement, insights and optimisation across marketing channels and partnerships.

You will partner with marketing, technology and data teams to ensure data quality, develop dashboards, and drive data-driven decisions that improve customer journeys and marketing performance. This role blends analytics, experimentation and AI-driven approaches in a global insurer.

Qualifications

• Strong experience in digital analytics, marketing analytics, or a related discipline.
• Experience with GA4, GTM, attribution models, event tracking and conversion measurement.
• Understanding of website analytics, customer journeys and digital performance metrics.
• Experience building reporting frameworks, dashboards and KPI measures.
• Proven ability to identify actionable insights and drive recommendations.
• Experience leading testing and optimisation programmes with measurable outcomes.
• Knowledge of digital channels: websites, email, social, paid media and SEO.
• Excellent stakeholder management and ability to influence both technical and non-technical audiences.
• Experience collaborating across marketing, technology, data and external partners.
• Curiosity for AI and automation; familiarity with Power BI and SEO tools is a plus.

Responsibilities

• Own performance measurement and analysis for digital marketing channels across web, email, social, paid media and SEO.
• Provide actionable insights to help stakeholders understand performance and identify opportunities.
• Develop and maintain dashboards and KPI measures for digital performance.
• Lead testing, experimentation and optimisation programmes across channels.
• Create testing roadmaps and prioritise opportunities to improve customer journeys and engagement.
• Be the subject matter expert for digital analytics, attribution, measurement and optimisation.
• Collaborate with technology and external agencies to ensure accurate tracking and measurement.
• Analyse website performance and user behaviour to enhance digital experiences and outcomes.
• Support technical SEO and site optimisation initiatives to maximise visibility.
• Champion AI, automation and emerging technologies to enhance reporting and insights.
• Establish measurement standards and data governance across marketing.
• Own the digital insights roadmap and influence channel strategy and investment decisions.
• Build partnerships across marketing, technology and data to maximise value of insights.

Skills

Digital analytics

GA4

Google Tag Manager

Attribution models

Event tracking

Power BI

SQL

AI automation

Stakeholder management

Cross-functional teams

Tools

BrightEdge

Technical SEO

Job description

QBE Insurance Group in London seeks a strategic Digital Insights Specialist to lead digital measurement, insights and optimisation across marketing channels and partnerships.

You will partner with marketing, technology and data teams to ensure data quality, develop dashboards, and drive data-driven decisions that improve customer journeys and marketing performance. This role blends analytics, experimentation and AI-driven approaches in a global insurer.