Social Media Manager
QBE European Operations plc.
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Job summary
QBE European Operations plc. in London is seeking a strategic Social Media Manager to elevate our organic social media presence across the International business.
You will own the strategy, governance and content direction for multiple regions, with LinkedIn as the primary channel. Working within the Digital Marketing team, you’ll partner with Marketing & Communications, shape the audience-led social narrative, analyse performance and apply insights to drive brand, engagement and commercial
Qualifications
- Strong experience developing and delivering social media strategies, particularly for B2B audiences.
- Experience within financial services, insurance, banking or another regulated industry.
- Proven track record of building, transforming or evolving social media channels and programmes.
- Excellent stakeholder management skills, with the confidence to advise, influence and challenge senior leaders.
- Deep understanding of LinkedIn and the role social media plays in driving brand reputation, engagement and business outcomes.
- Strong analytical skills, with the ability to turn insights into actionable recommendations.
- Exceptional communication and storytelling capabilities, with an eye for high-quality content and audience engagement.
- Outstanding organisational and project management skills, with the ability to manage multiple priorities and stakeholders.
- Curiosity about emerging technologies, including AI, and how they can enhance social media strategy and execution.
- High personal standards and attention to detail, with a commitment to delivering consistently excellent work.
- A proactive, self-starting mindset and the confidence to work autonomously while building strong partnerships across the business.
Responsibilities
- Develop and own organic social media strategy, with LinkedIn as the primary channel, creating a clear vision for future growth and engagement.
- Shape how QBE appears across social media, defining content strategy, tone of voice, storytelling principles and best practice.
- Partner with stakeholders across the business to translate strategic priorities into compelling, audience-focused social content and campaigns.
- Lead the planning, governance and coordination of activity across regions, bringing greater consistency and alignment across markets.
- Own and manage the International social media calendar, ensuring content is strategically prioritised and opportunities are maximised.
- Act as the centre of excellence for social media, providing guidance, challenge and expertise to stakeholders at all levels.
- Establish and maintain governance frameworks, ensuring all activity aligns with regulatory requirements, brand standards and reputational considerations.
- Use data, analytics and audience insights to continuously optimise performance and inform future strategy.
- Explore emerging social platforms, technologies and trends, identifying opportunities to strengthen QBE's digital presence.
- Champion the use of AI and innovative digital tools to improve content creation, planning, operational efficiency and audience engagement.
Skills
Job description
Time Type: Full time
Worker Type: Employee
At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.
We’re an international insurer with more than 13,000 people working across 26 countries – which means we’re big enough for your ambitions, yet small enough for you to make a real impact. It’s an exciting time. We’re building momentum towards our vision to become the most consistent and innovative risk partner.
What if you could have a positive impact – at work and in the world? As part of the QBE team, you’ll get to spend every day working with people who are passionate, talented and kind.
We're looking for a strategic, ambitious and commercially-minded Social Media Manager to transform and elevate QBE's social media presence across our International business.
Joining our Digital Marketing team and wider Marketing & Communications function, you'll take ownership of our organic social media strategy, setting the vision, standards and direction for how QBE shows up across channels. While LinkedIn will be your primary focus, you'll have the opportunity to shape our future social media landscape and identify new opportunities for growth across emerging platforms.
This is a rare opportunity to build, influence and create lasting impact on a global brand. If you're someone who sees beyond likes and impressions and is excited by strategy, governance, storytelling, innovation and transformation, we'd love to hear from you.
Reporting to the Head of Digital Marketing, you'll own QBE's organic social media channels end-to-end, defining strategy, governance, content direction and performance measurement across multiple regions and markets.
Working closely with marketing, communications, business leaders and external partners, you'll establish a more consistent, audience-led and impactful approach to social media which strengthens QBE's brand, reputation and commercial objectives.
- Develop and own QBE's organic social media strategy, with LinkedIn as the primary channel, creating a clear vision for future growth and engagement.
- Shape how QBE appears across social media, defining content strategy, tone of voice, storytelling principles and best practice.
- Partner with stakeholders across the business to translate strategic priorities into compelling, audience-focused social content and campaigns.
- Lead the planning, governance and coordination of activity across regions, bringing greater consistency and alignment across markets.
- Own and manage the International social media calendar, ensuring content is strategically prioritised and opportunities are maximised.
- Act as the centre of excellence for social media, providing guidance, challenge and expertise to stakeholders at all levels.
- Establish and maintain governance frameworks, ensuring all activity aligns with regulatory requirements, brand standards and reputational considerations.
- Use data, analytics and audience insights to continuously optimise performance and inform future strategy.
- Explore emerging social platforms, technologies and trends, identifying opportunities to strengthen QBE's digital presence.
- Champion the use of AI and innovative digital tools to improve content creation, planning, operational efficiency and audience engagement.
You're a strategic thinker as much as a social media expert. You're excited by the challenge of transforming and evolving a social media presence, bringing structure where needed while inspiring others with a clear vision for what's possible.
You’ll be comfortable influencing senior stakeholders, navigating complexity and taking ownership of a highly visible channel. Most importantly, you’ll care deeply about quality, consistency and delivering work that reflects the strength of our brand.
- Strong experience developing and delivering social media strategies, particularly for B2B audiences.
- Experience within financial services, insurance, banking or another regulated industry.
- A proven track record of building, transforming or evolving social media channels and programmes.
- Excellent stakeholder management skills, with the confidence to advise, influence and challenge senior leaders.
- Deep understanding of LinkedIn and the role social media plays in driving brand reputation, engagement and business outcomes.
- Strong analytical skills, with the ability to turn insights into actionable recommendations.
- Exceptional communication and storytelling capabilities, with an eye for high-quality content and audience engagement.
- Outstanding organisational and project management skills, with the ability to manage multiple priorities and stakeholders.
- Curiosity about emerging technologies, including AI, and how they can enhance social media strategy and execution.
- High personal standards and attention to detail, with a commitment to delivering consistently excellent work.
- A proactive, self-starting mindset and the confidence to work autonomously while building strong partnerships across the business.
We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:
with the option to buy up to 2 additional days.
balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.
you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.
we fund fully comprehensive private medical cover for you and all the family.
we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.
you can request up to 20 days per year to work remotely from certain locations abroad.
we believe sustainable integration is important for long term financial, environmental, and social outcomes. Our pension strategy supports our net-zero goal to achieve year-on-year reductions in carbon footprint, by investing more in green businesses than the broader market, so your savings are looking after the planet's future, as well as your own.
benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of £5,000.
To find out more visit our Rewarding our people - QBE European Operations
We value our employee’s experience with us and are proud to have been recognised for the following awards:
at the British Insurance Awards
at the Insurance Business Australia Awards for our Respect@QBE program
Winner: Commercial Lines Insurer of the Year,
Winner: Reinsurer of the Year - QBE Re, Winner: ESG, Diversity, Equity and Inclusion Initiative of the Year, Winner: Insurance Personality of the Year - Chris Wallace, Executive Director UK insurance
Network Management of the Year
QBE rated as a 5-Star Cyber Insurer
Green Technology Innovation of the Year
Parental Policies Award
QBE rated as a 5-Star Employee
You can view all our awards here
Analytical Thinking, Commercial Acumen, Communication, Content Strategy, Critical Thinking, Digital Marketing, Intentional collaboration, Managing performance, Marketing, Media Analytics, Presenting with Impact, Social Media Management, Social Media Marketing, Stakeholder Management, Team Management
QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.
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