Digital Insights Specialist

QBE Insurance Group; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

30 days holiday

Flexible working

Pension

Private medical insurance

Family friendly policies

Remote work abroad

Cycle-to-Work

Awards & Recognition

Job summary

QBE Insurance Group in London seeks a strategic Digital Insights Specialist to lead digital measurement, insights and optimisation across marketing channels and partnerships.

You will partner with marketing, technology and data teams to ensure data quality, develop dashboards, and drive data-driven decisions that improve customer journeys and marketing performance. This role blends analytics, experimentation and AI-driven approaches in a global insurer.

Qualifications

• Strong experience in digital analytics, marketing analytics, or a related discipline.
• Experience with GA4, GTM, attribution models, event tracking and conversion measurement.
• Understanding of website analytics, customer journeys and digital performance metrics.
• Experience building reporting frameworks, dashboards and KPI measures.
• Proven ability to identify actionable insights and drive recommendations.
• Experience leading testing and optimisation programmes with measurable outcomes.
• Knowledge of digital channels: websites, email, social, paid media and SEO.
• Excellent stakeholder management and ability to influence both technical and non-technical audiences.
• Experience collaborating across marketing, technology, data and external partners.
• Curiosity for AI and automation; familiarity with Power BI and SEO tools is a plus.

Responsibilities

• Own performance measurement and analysis for digital marketing channels across web, email, social, paid media and SEO.
• Provide actionable insights to help stakeholders understand performance and identify opportunities.
• Develop and maintain dashboards and KPI measures for digital performance.
• Lead testing, experimentation and optimisation programmes across channels.
• Create testing roadmaps and prioritise opportunities to improve customer journeys and engagement.
• Be the subject matter expert for digital analytics, attribution, measurement and optimisation.
• Collaborate with technology and external agencies to ensure accurate tracking and measurement.
• Analyse website performance and user behaviour to enhance digital experiences and outcomes.
• Support technical SEO and site optimisation initiatives to maximise visibility.
• Champion AI, automation and emerging technologies to enhance reporting and insights.
• Establish measurement standards and data governance across marketing.
• Own the digital insights roadmap and influence channel strategy and investment decisions.
• Build partnerships across marketing, technology and data to maximise value of insights.

Skills

Digital analytics

GA4

Google Tag Manager

Attribution models

Event tracking

Power BI

SQL

AI automation

Stakeholder management

Cross-functional teams

Tools

BrightEdge

Technical SEO

Job description

Primary Details

Time Type: Full timeWorker Type: Employee

Digital Insights Specialist

London / Hybrid
Permanent / Full Time

About QBE

At QBE, we get to the heart of what matters for our customers.And we do it all with a human touch.

We’rean international insurer with more than 13,000 people working across 26 countries – which meanswe’rebig enough for your ambitions, yet small enough for you to make a real impact.It’san exciting time.We’rebuilding momentum towards our vision to become the most consistent and innovative risk partner.

What if you could have a positive impact – at work and in the world?Aspart of the QBE team,you’llget to spend every day working with people who are passionate,talentedand kind.

Having the right to work in the UK is a requirement for this role.QBE may consider sponsorship at its discretion.

The opportunity

We're looking for a strategic, commercially-minded and data-driven Digital Insights Specialist to help shape the future of digital marketing performance across QBE's International business.

Joining our Digital Marketing team and wider Marketing & Communications function, you'll take ownership of our digital measurement, insight and optimisation agenda across web, email, social media, paid media and SEO.

You'll be responsible for transforming data into actionable intelligence, helping us better understand customer behaviour, improve channel performance and maximise marketing effectiveness.

This is an exciting opportunity to influence how digital decisions are made across a global organisation. You'll lead experimentation and testing programmes, champion data-driven thinking and identify opportunities to leverage AI and automation to unlock deeper insights and drive continuous improvement.

If you're passionate about analytics, optimisation and using data to drive meaningful business outcomes, we'd love to hear from you.

Your new role

Reporting to the Head of Digital Marketing, you'll lead digital measurement, insight and optimisation across QBE's digital channels, establishing best practice frameworks that help improve performance, customer experience and marketing effectiveness.

Working closely with marketing, technology, data teams and external partners, you'll ensure we have the right data, insights and experimentation capabilities in place to continually learn, optimise and evolve our approach.

Main responsibilities:

• Own performance measurement and analysis across QBE's digital marketing channels, including web, email, social media, paid media and SEO.
• Provide clear, actionable insight that helps stakeholders understand performance, identify opportunities and make better decisions.
• Develop and maintain reporting frameworks, dashboards and KPI measures that provide a consistent view of digital performance.
• Lead QBE's testing, experimentation and optimisation programme, creating a culture of continuous improvement and learning.
• Develop testing roadmaps and prioritise opportunities that improve customer journeys, engagement, conversion and marketing effectiveness.
• Act as the subject matter expert for digital analytics, attribution, measurement and optimisation.
• Partner with technology teams and external agencies to ensure accurate tracking, tagging and conversion measurement across all digital channels.
• Analyse website performance and customer behaviour, identifying opportunities to improve digital experiences and business outcomes.
• Support technical SEO and website optimisation initiatives, helping maximise search visibility and site performance.
• Champion the use of AI, automation and emerging technologies to enhance reporting, analysis, experimentation and insight generation.
• Establish consistent measurement standards, KPI definitions and data governance practices across the marketing function.
• Own the digital insight and optimisation roadmap, identifying strategic opportunities that improve marketing performance and customer outcomes.
• Provide data-driven recommendations that influence channel strategy, investment decisions and optimisation priorities.
• Build strong partnerships across marketing, technology and data teams to maximise the value of digital insights across the business.

About you

You're naturally curious, analytical and commercially focused. You enjoy uncovering insights hidden within data and translating them into clear actions that drive measurable results.

You'll be comfortable challenging assumptions, influencing stakeholders and simplifying complex information for different audiences. Most importantly, you'll be passionate about continuous improvement and excited by the opportunity to shape how digital performance is measured and optimised across a global organisation.

Skills you'll need:

• Strong experience in digital analytics, marketing analytics, digital performance or a related discipline.
• Experience working with Google Analytics 4 (GA4), Google Tag Manager, attribution models, event tracking and conversion measurement.
• Strong understanding of website analytics, customer journeys, digital performance metrics and online user behaviour.
• Experience developing reporting frameworks, dashboards and KPI measures that support strategic decision-making.
• A proven track record of identifying actionable insights and delivering recommendations that improve business performance.
• Experience leading optimisation, experimention and testing programmes that drive measurable outcomes.
• Strong understanding of digital marketing channels, including websites, email marketing, social media, paid media and SEO.
• Excellent stakeholder management skills, with the ability to influence and communicate effectively with both technical and non-technical audiences.
• Experience working across cross-functional teams including marketing, technology, data and external partners.
• Curiosity and enthusiasm for emerging technologies, including AI and automation, and their application within marketing and analytics.
• Experience with tools such as Power BI, SQL, BrightEdge, technical SEO platforms or similar analytics and optimisation technologies would be advantageous.
• A proactive, self-starting mindset with strong attention to detail and a passion for continuous improvement.

Benefits

We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:

30 days holiday a year with the option to buy up to 2 additional days.

Flexible working -balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.

Pension – you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.

Private medical insurance – we fund fully comprehensive private medical cover for you and all the family.

Family friendly policies – we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.

Short term remote work abroad -you can request up to 20 days per year to work remotely from certain locations abroad.

Sustainable investing - we believe sustainable integration is important for long term financial, environmental, and social outcomes. Our pension strategy supports our net-zero goal to achieve year-on-year reductions in carbon footprint, by investing more in green businesses than the broader market, so your savings are looking after the planet's future, as well as your own.
Cycle-to-Work – benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of £5,000.

To find out more visit our Rewarding our people - QBE European Operations

#LI-Hybrid

Awards & Recognition

We value our employee’s experience with us and are proud to have been recognised for the following awards:

General Insurer of the Year 2026at the British Insurance Awards

Winner of Excellence in Diversity, Equity & Inclusion Award 2025 at the Insurance Business Australia Awards for our Respect@QBE program

Insurance Post British Insurance Awards 2025:Winner: Commercial Lines Insurer of the Year,
Winner: Reinsurer of the Year - QBE Re, Winner: ESG, Diversity, Equity and Inclusion Initiative of the Year, Winner: Insurance Personality of the Year - Chris Wallace, Executive Director UK insurance

AXCO Global Insurance Awards 2024 Winner:Network Management of the Year

Insurance Business UK 5-Star Cyber Awards 2024:QBE rated as a 5-Star Cyber Insurer

UK IT Industry Awards 2023 Winner:Green Technology Innovation of the Year

Working Dads Employer Awards 2023 Winner:Parental Policies Award

Insurance Post British Insurance Awards 2023:QBE rated as a 5-Star Employee

You can view all our awards here

Equal Employment Opportunity:

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.

Skills:

Campaign Management, Communication, Critical Thinking, Customer Service, Digital Marketing, Financial Products, Intentional collaboration, Managing performance, Marketing, Marketing Management, Marketing Strategies, Marketing Tools, Research Analysis, Risk Management, Stakeholder Management