Digital Health Experience Lead

SUPERDRUG; Croydon; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

33 days holiday (38 with service)

Staff discount codes

30% discount on Superdrug Own Brand

Hybrid working

Pension matching

Learning & development

Group affiliation with Savers/The Perf

Job summary

Superdrug is seeking an Online Health Experience Manager at its East Croydon Head Office. You will drive growth of Superdrug's online healthcare business by creating market-leading digital health experiences that guide customers to the right products, services and advice.

You will work with Trading, Healthcare Services, CRM, Content, UX, Digital Marketing, eCommerce and Technology teams to deliver seamless journeys that boost health participation online and overall performance.

Qualifications

• Experience in ecommerce, digital trading, digital product, CRM, online marketing, customer experience or a related digital commercial role.
• Strong understanding of customer journey optimisation, conversion principles, digital merchandising and onsite experience.
• Experience using customer insight, search data, analytics and commercial performance reporting to inform decisions.
• Working knowledge of content strategy, SEO, GEO, search optimisation and personalisation.

Responsibilities

• Leading the online healthcare customer experience roadmap across Superdrug.com and the app.
• Improving health search, autocomplete, search filters, no-results journeys and solution-led navigation.
• Partnering with UX, product and technology teams to organise digital health journeys around customer needs.
• Collaborating with Category Trading to strengthen Own Brand visibility through PDPs, category landing pages and app journeys.
• Working with the content team to develop Health Hub content and condition guides that are easy to scan and discoverable online.
• Coordinating with Healthcare Services to make Online Doctor and health services visible at the point of need.

Skills

Ecommerce

Digital trading

CRM

Online marketing

Customer experience

Digital product

Cross-functional

Job description

Superdrug is seeking an Online Health Experience Manager at its East Croydon Head Office. You will drive growth of Superdrug's online healthcare business by creating market-leading digital health experiences that guide customers to the right products, services and advice.

You will work with Trading, Healthcare Services, CRM, Content, UX, Digital Marketing, eCommerce and Technology teams to deliver seamless journeys that boost health participation online and overall performance.