Online Health Experience Lead - Hybrid

Superdrug Stores plc

Croydon

Hybrid

GBP 60,000 - 80,000

Full time

14 days+

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Benefits offered by this job

33 days holiday rising to 38 days

Staff discount

30% discount on Superdrug Own Brand

Hybrid working with 2 days from home

Company pension matching

Learning and Development programmes

Group with Savers, The Perfume Shop, 3

Job summary

Superdrug Stores seeks an Online Health Experience Manager to grow Superdrug's online healthcare business by creating market-leading digital health experiences that help customers find, understand and access the right products, services and advice.

The role collaborates with Trading, Healthcare Services, CRM, Content, UX, Digital Marketing, eCommerce and Technology teams to deliver seamless journeys, boosting health participation online, trust and commercial performance.

Qualifications

Experience in ecommerce, digital trading, digital product, CRM, online marketing, customer experience or related digital commercial role.
Strong understanding of customer journey optimisation, conversion principles, digital merchandising and onsite experience.
Experience using customer insight, search data, analytics and performance reporting to inform decisions.
Working knowledge of content strategy, SEO, GEO, search optimisation and personalisation.
Experience delivering cross-functional projects involving commercial, customer, technology and operational stakeholders.
An understanding of healthcare, pharmacy, wellbeing or regulated customer journeys would be valuable.
Knowledge of AI, digital innovation or emerging customer engagement technologies would be beneficial.

Responsibilities

Leading the online healthcare customer experience roadmap across Superdrug.com and the app.
Improving health search, autocomplete, search filters, no-results journeys and solution-led navigation.
Working with UX, product and technology teams to organise digital health journeys around customer needs.
Partnering with Category Trading to strengthen Own Brand visibility through PDPs, category landing pages, homepage merchandising, app journeys, comparison content, FAQs and trust signals.
Working with the content team to develop expert-led Health Hub content and condition guides that are easy to scan, commercially connected and discoverable through on-site search, SEO and GEO.
Working with Healthcare Services to make Online Doctor and healthcare services visible at the point of need across PDPs, service landing pages, Health Hub content and app journeys.
Reducing customer friction from symptom discovery through consultation, booking, treatment or prescription fulfilment.
Creating connected customer journeys that link health needs, products, services, content, CRM and digital marketing activity into complete health missions.