Digital Experience Lead: Web & Email Optimization

UNAVAILABLE; Chiswick; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Danone North Europe seeks a Digital Marketing Executive to maximize website and email performance for HN and SN brands. You will drive campaigns, optimisations and continuous improvements across sites and emails, working with the IBC team and external agencies to deliver high-quality digital experiences.

The role involves hands-on content management, bug fixes, and data-driven optimisations, with close collaboration across brands and stakeholders. A hybrid office model is expected in the UK.

Qualifications

• Proven hands-on CMS mastery with enterprise platforms (AEM, Shopify, Contentful).
• Strong grasp of modern web stacks (Next.js, React, Node.js, HTML/CSS).
• Experience designing for CMS-driven websites and emails.
• Familiar with CRM, analytics tools and CRO principles.
• Ability to manage external development partners and deadlines.

Responsibilities

• Oversee daily website administration for Danone North Europe brands.
• Plan user journeys, content updates and feature briefs for campaigns.
• Drive page optimization and bug fixes for strong UX.
• Coordinate with agencies and track project OTIF delivery.
• Design and implement email templates for CRM campaigns and reporting.

Skills

CMS mastery

Technical fluency

Web design

Digital ecosystems

Performance/ CRO

Troubleshooting

Agency management

Workflow organization

Stakeholder communication

Tools

AEM

Shopify

Contentful

Next.js

React

Node.js

HTML/CSS

Figma

Job description

Danone North Europe seeks a Digital Marketing Executive to maximize website and email performance for HN and SN brands. You will drive campaigns, optimisations and continuous improvements across sites and emails, working with the IBC team and external agencies to deliver high-quality digital experiences.

The role involves hands-on content management, bug fixes, and data-driven optimisations, with close collaboration across brands and stakeholders. A hybrid office model is expected in the UK.