Senior Creative Lead: Brand Strategy & Agency Leadership

UNAVAILABLE; Chiswick; Hybrid; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Pension

Life assurance

Healthcare

Private medical insurance

Gym memberships

Cycle to work

Holiday trading

Job summary

Danone UK&I is seeking a Senior Creative Lead to drive creative ambition and brand consistency across all brands, channels, and campaigns. You will partner with marketing teams, lead agency relationships, and ensure high-quality execution from strategy to delivery.

You will steer creative development, maintain standards across paid, owned and earned media, and influence senior stakeholders while collaborating with D-Studio and IBC specialists.

Qualifications

• Proven agency background with significant experience leading integrated creative campaigns.
• Strong understanding of brand building, creative strategy and campaign development.
• Experience managing retained agencies, creative boutiques and specialist partners.
• Deep understanding of paid, owned and earned channels, including social, influencer, PR, shopper and ecommerce.
• Strong appreciation of design systems, content creation, digital experiences and production workflows.
• Understanding of creative effectiveness principles, measurement frameworks and modern marketing ecosystems.
• Exceptional creative judgement with a strong portfolio of commercially successful work.
• Ability to inspire confidence and influence senior stakeholders.
• Comfortable challenging agencies and internal teams to raise creative standards.
• Strong coaching and mentoring capability.

Responsibilities

• Lead creative development across UK&I brands and categories, ensuring activations strengthen long-term brand equity.
• Champion creative excellence and establish clear creative standards across the organisation.
• Translate brand strategies and insights into compelling creative opportunities.
• Act as senior creative counsel to Brand, IBC and senior leadership teams.
• Lead creative agency ecosystem, manage performance and set output standards.
• Provide creative direction and feedback throughout the ICP process.
• Review and approve major creative work before stakeholder review and production.
• Ensure consistency across campaigns across paid, owned and earned touchpoints.
• Partner with cross-functional teams to create connected consumer experiences.
• Drive adoption of AI-enabled creative tools and best practices.

Skills

Agency leadership

Brand strategy

Campaign development

Paid/owned/earned channels

Creative excellence

Stakeholder influence

Coaching & mentoring

Job description

Danone UK&I is seeking a Senior Creative Lead to drive creative ambition and brand consistency across all brands, channels, and campaigns. You will partner with marketing teams, lead agency relationships, and ensure high-quality execution from strategy to delivery.

You will steer creative development, maintain standards across paid, owned and earned media, and influence senior stakeholders while collaborating with D-Studio and IBC specialists.