Senior Creative Lead, Brand & Experience

Danone; Greater London; Hybrid; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Pension

Life assurance

Healthcare

Private medical insurance

Gym membership

Cycle to work

Holiday trading

Employee discounts

Wellbeing support

Job summary

Danone UK&I is seeking a Senior Creative Lead to set the creative ambition, drive brand consistency and ensure executional excellence across brands, categories and channels. You will partner with marketing teams, lead agency relationships, and shape thinking across paid, owned and earned touchpoints.

The role bridges strategy and execution, working across the ICP process with brand teams, D-Studio and IBC specialists to deliver distinctive, high-quality activations.

Qualifications

• Proven agency background with significant experience leading integrated creative campaigns.
• Strong understanding of brand building, creative strategy and campaign development.
• Experience managing retained agencies, creative boutiques and specialist partners.
• Deep understanding of paid, owned and earned channels, including social, influencer, PR, shopper and ecommerce.

Responsibilities

• Lead creative development across UK&I brands and categories, establishing clear creative standards.
• Own creative scopes, agency performance reviews, and briefing quality.
• Provide creative direction and feedback throughout the ICP process and approve major work.
• Ensure consistency across campaign development, activation, adaptation and production.
• Drive integration of creative ideas across paid, owned and earned touchpoints.

Skills

Creative leadership

Brand building

Campaign development

Agency management

Cross-channel execution

Design systems

Stakeholder influence

Job description

Danone UK&I is seeking a Senior Creative Lead to set the creative ambition, drive brand consistency and ensure executional excellence across brands, categories and channels. You will partner with marketing teams, lead agency relationships, and shape thinking across paid, owned and earned touchpoints.

The role bridges strategy and execution, working across the ICP process with brand teams, D-Studio and IBC specialists to deliver distinctive, high-quality activations.