Senior Creative Lead: Brand Strategy & Campaign Excellence

Danone; Chiswick; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

Danone UK&I is seeking a senior creative authority to drive creative ambition, brand consistency and executional excellence across all brands, categories and channels. The Creative Lead serves as the central creative partner to marketing teams, guiding agencies and shaping creative thinking to deliver activations that meet brand-building and channel effectiveness goals.

You will lead the agency ecosystem, set creative standards, mentor teams and translate strategy into compelling work.

Qualifications

• Proven agency background with leading integrated campaigns.
• Strong understanding of brand building and campaign development.
• Experience managing retained agencies and partners.
• Deep understanding of paid, owned and earned channels.
• Strong portfolio of commercially successful work.
• Ability to influence senior stakeholders.
• Coaching and mentoring capability.
• Comfortable balancing strategic thinking with executional delivery.

Responsibilities

• Lead creative development across UK&I brands and campaigns.
• Partner with marketing teams and agencies.
• Set creative standards and ensure channel consistency.
• Oversee agency performance and briefing quality.
• Drive integration across paid, owned & earned touchpoints.
• Lead adoption of AI-enabled tools.

Skills

Agency leadership

Brand strategy

Campaign development

Stakeholder management

Creative direction

Job description

Danone UK&I is seeking a senior creative authority to drive creative ambition, brand consistency and executional excellence across all brands, categories and channels. The Creative Lead serves as the central creative partner to marketing teams, guiding agencies and shaping creative thinking to deliver activations that meet brand-building and channel effectiveness goals.

You will lead the agency ecosystem, set creative standards, mentor teams and translate strategy into compelling work.