Digital Engagement Manager

Department for Work and Pensions (DWP); Newcastle upon Tyne; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen erfahrenen Digital Engagement Manager, der die interne Kommunikationsstrategie gestaltet. In dieser Rolle arbeiten Sie eng mit verschiedenen Teams zusammen, um kreative und zielgerichtete Kampagnen zu entwickeln, die die Mitarbeiterbindung fördern. Sie nutzen Ihre Kommunikationsfähigkeiten, um komplexe Themen verständlich zu machen und die Stimme der Mitarbeiter zu vertreten. Diese Position bietet die Möglichkeit, in einem unterstützenden und dynamischen Umfeld zu arbeiten, in dem Ihre Ideen und Strategien einen direkten Einfluss auf die interne Kommunikation haben werden. Wenn Sie bereit sind, Ihre Karriere auf die nächste Stufe zu heben, ist dies die perfekte Gelegenheit für Sie.

Benefits

Flexible Arbeitszeiten

Generöse Urlaubsregelung

Unterstützung für finanzielle Wohlfahrt

Gesundheits- und Wohlfühlprogramme

Familienfreundliche Richtlinien

Finanzierte Weiterbildung

Qualifications

• Erfahrung in der Entwicklung und Umsetzung von Kommunikationsstrategien.
• Fähigkeit, komplexe Themen verständlich zu kommunizieren.

Responsibilities

• Leitung und Umsetzung innovativer Kommunikationskampagnen.
• Zusammenarbeit mit zentralen Stakeholdern zur effektiven Zielgruppenansprache.

Skills

Kommunikationsstrategien

Digitale Kommunikationskanäle

Beziehungsmanagement

Kreative Problemlösung

Projektmanagement

Education

Bachelor in Kommunikationswissenschaften

Master in Unternehmenskommunikation

Tools

Microsoft Teams

OASIS Planungsmodell

Job description

This role may be located in one of the following locations; Birmingham, Blackpool, Leeds, Manchester, Newcastle-upon-Tyne or Sheffield. Please find further information on the Corporate hub locations here.

Job Summary

We’re looking for a proactive and experienced communications professional to join DWP Digital’s award-winning Digital Engagement team. We’re a supportive, talented, and hard-working team who use insight to communicate to more than 4500 colleagues through various channels in an innovative and effective way.

You will lead on the creation, co-ordination and manage the delivery of some of our key internal communication and engagement campaigns to colleagues across multiple sites.

As a Digital Communication and Engagement Manager for the Chief Operating Office (COO), you’ll shape their engagement strategy through audience insight, your channel expertise and your creative communications skills. You’ll work collaboratively with a wide range of colleagues across and beyond COO to define, deliver and evaluate the COO story to internal and/or external audiences. You articulate the voice of the audience within COO and translate technical issues into relevant and understandable content which resonates with your audiences.

You will also play an important role connecting with the central Digital Engagement hub where you will work on shared engagement outcomes as well as connecting COO to the wider organisation. You will also utilise information about Digital Group to engage COO colleagues and connect them with the wider organisation. This will also require you to have a great knowledge of COO which can be articulated when Digital Group needs to respond to questions about its services.

Job Description

As a Digital Engagement Manager, you'll play an important role in shaping and delivering our communications and engagement strategy. In this role you will:

• Collaborate with the central hub and key stakeholders to lead on planning, developing and delivering engaging and innovative campaigns and strategies.
• Use your communications expertise to reach and engage internal audiences across a range of digital channels.
• Work effectively with team members to deliver internal communications campaigns in the most effective way, ensuring that the correct message is being promoted and assessing the effectiveness of that message over time.
• Deliver strategic communications to support business goals. This often involves understanding complex issues and working with directors and senior stakeholders to identify the best targeted approach based on insight and desired outcomes.
  
  

Key Roles And Responsibilities Also Include:

• Leading and implement innovative, communication campaigns, ensuring alignment with business objectives.
• Aligning with communications principles as defined by Government Communication Service. This includes working across a range of communication disciplines and using a strategic planning model (OASIS) to ensure communications are creative, insight-driven, monitored and evaluated: GCS , The professional body for government communicators
• Assessing and segment internal audiences to target communication effectively.
• Aligning internal engagement activity with DWP Digital’s employee experience, using the 4 engagement enablers of strategic narrative, integrity, employee voice and engaging line managers: The Four Enablers - Engage for Success
• Drawing extensively on audience insight to develop innovative internal communication strategies, selecting the most appropriate channel mix and ensuring content is relevant and timely.
• Providing input on organisational positions and feed into a compelling Digital Group narrative on a range of subjects.
• Utilising existing communication channels and work with team to recommend the most effective channel to reach the intended audience to build employee engagement.
• Managing and co-ordinate the internal communications team's activity to ensure campaigns are delivered effectively and on time.
• Providing support and expertise to senior colleagues to help them deliver confident and consistent messages across the organisation.
• Utilising data, insight and feedback to make recommendations, understand the wider context for internal communication, identify challenges and barriers and suggest actions for improvement.
  
  

Key Roles And Responsibilities Also Include:

• Leading and implement innovative, communication campaigns, ensuring alignment with business objectives.
• Aligning with communications principles as defined by Government Communication Service. This includes working across a range of communication disciplines and using a strategic planning model (OASIS) to ensure communications are creative, insight-driven, monitored and evaluated: GCS , The professional body for government communicators
• Assessing and segment internal audiences to target communication effectively.
• Aligning internal engagement activity with DWP Digital’s employee experience, using the 4 engagement enablers of strategic narrative, integrity, employee voice and engaging line managers: The Four Enablers - Engage for Success
• Drawing extensively on audience insight to develop innovative internal communication strategies, selecting the most appropriate channel mix and ensuring content is relevant and timely.
• Providing input on organisational positions and feed into a compelling Digital Group narrative on a range of subjects.
• Utilising existing communication channels and work with team to recommend the most effective channel to reach the intended audience to build employee engagement.
• Managing and co-ordinate the internal communications team's activity to ensure campaigns are delivered effectively and on time.
• Providing support and expertise to senior colleagues to help them deliver confident and consistent messages across the organisation.
• Utilising data, insight and feedback to make recommendations, understand the wider context for internal communication, identify challenges and barriers and suggest actions for improvement.
  
  

Person specification

When Giving Details In Your Employment History And Personal Statement You Should Highlight Your Experience In Line With Essential Criteria Below:

• Demonstrable experience of developing and delivering communication strategies and campaign plans on complex issues to tight deadlines.
• Excellent written and editorial skills, experience of writing engaging content for digital channels which is consistent with an organisation’s priorities and values.
• Excellent relationship management, verbal, written and interpersonal skills. Negotiating and influencing at all levels and working effectively on projects with multiple stakeholders.
• Ability to operate creatively in an environment of change and ambiguity and making effective use of digital tools and channels.
• Strong planning, and organisational skills, including delivering internal communications campaigns to tight deadlines. You will have the ability to spot communication opportunities and risks, recommend solutions and deliver on them.
  
  

If you would like to learn more about the role, please contact [e-mail].

Alongside your salary of £42,614, Department for Work and Pensions contributes £12,345 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

We also have a broad benefits package built around your work-life balance which includes:

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave – at least 25 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
• Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.
• Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.
• An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.
  
  

This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Salary Information

New entrants to the Civil Service will join on band minimum.

Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.

Existing Civil Servants who gain promotion may move to the bottom of the grade pay scale or 10% increase in salary whichever would be the greater.

Selection process details

Stage 1: Application

Your Application Will Consist Of Three Parts:

• A Personal Details application form.
• Employment history - this should contain your work experience and any skills, qualifications and accomplishments relevant to the jobs you have completed based on the essential criteria.
• Personal statement - up to 750 words. This statement should be used to provide examples of how you meet the essential criteria listed in the Person specification.
  
  

The sift panel will use the information in your employment history and personal statement to assess your experience, skills and knowledge against the essential criteria.

You will be provided with one combined overall assessment score for both your CV and Personal Statement.

Applications will be sifted at regular intervals from the date the posts are advertised. Please apply as soon as you can, do not wait until the end of the campaign.

Important Information

• You will be asked to complete your employment history any information that you would customarily share on a CV should therefore be entered onto the application form.
• Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.
• If your employment history/personal statement contains any personal details your application will be withdrawn.
• We recognise that AI may be helpful when applying for this role, but it is important to use it in the right way. Read the DWP AI Candidate Guide to understand how you can make the best use of GenAI while ensuring your application remains authentic and effective.
  
  

Stage 2: Interview

If you’re successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the experiences listed in the essential criteria.

Questions in Advance

To help you prepare and settle into the interview you will be sent the experience-based questions in advance of the interview, 7 days prior to your interview.

These questions should be treated as confidential and should not be shared. The interview panel may ask you other questions which will not be shared in advance, including follow-up questions, and those about your experience. Candidates should be asked further probing questions if their response is deemed to require further information to determine suitability for the role.

Candidates are strongly encouraged to secure their interview slot promptly to ensure fairness in preparation time with the questions provided in advance.

You will also be asked to prepare a 5-minute presentation on what you think will be the top 3 challenges of this role . The use of visual aids (such as PowerPoint) is encouraged. There will be a further 2 minutes for questions. Further details will be provided to candidates invited to interview.

Interviews will take place from early June 2025. Interview dates to be confirmed.

Other Information:

If high application volumes are received, the benchmark for candidates to proceed to the next stage may be raised. In line with our commitment to the Disability Confident Scheme (DCS), we aim to advance all candidates applying under the DCS who meet the minimum standard. However, we may only progress those candidates who best meet the required standards.

Further Information:

Find out more about Working for DWP

For Hints and Tips on completing your application visit Applying for jobs at DWP Digital.

A reserve list may be held for a period of 6 months from which further appointments can be made.

All successful candidates and those placed on reserve will be posted in merit list order by location.

The Civil Service values honesty and integrity and expects all candidates to abide by these principles. Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. Applications will be screened and if evidence of plagiarism or copying examples/answers from other sources is found, your application will be withdrawn. Internal DWP candidates may also face disciplinary action.

Reasonable Adjustment

At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.

We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia.

If you need a change to be made so that you can make your application, you should: Contact Government Recruitment Service via [e-mail] as soon as possible before the closing date to discuss your needs.

Complete the “Reasonable Adjustments” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

For further information on reasonable adjustments, terms and conditions and how we recruit visit the How We Recruit page.

Feedback

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Successful candidates must undergo a criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This Job Is Broadly Open To The Following Groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
  
  

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job Contact :

• Name : Michael Coombs
• Email : [e-mail]
  
  

Recruitment team

• Email : [e-mail]
  
  

Further information

Appointment to the Civil Service is governed by the Civil Service Commission Recruitment Principles. If you wish to make a complaint, please find further details here: https://careers.dwp.gov.uk/how-we-recruit/.