Digital Director

Match Digital; Greater London; On-site; GBP 110,000 - 150,000; Full time

Benefits offered by this job

25 days holiday

Flexible Christmas schedule

Learning budget

Laptop provided

Pension contributions

Annual retreats

Mental wellness support

Job summary

Match Digital, a digital healthcare consultancy, seeks a Digital Director to shape growth, lead digital strategy and guide the team, working closely with the CEO. You will drive Paid Search, SEO and GEO, apply AI to campaigns, ensure compliant delivery, and grow client accounts while expanding the agency's offering.

This London-based role combines strategic leadership with hands-on delivery. The position offers escalation into broader leadership as the agency scales and expands its client base

Qualifications

• Proven agency leadership with team management and client relationships.
• Deep Paid Search and SEO expertise with integrated strategy capability.
• Experience developing digital strategies for SMEs or multi-location clients.
• Knowledge of Local SEO, GEO and AI search platforms.
• Experience implementing AI tools and marketing automation.
• Commercial focus with client growth and service development.
• Wide digital knowledge across Paid Social, CRO, CRM, websites and email.
• Strong analytical skills with GA4 and attribution.

Responsibilities

• Lead integrated Paid Search, SEO and GEO strategies that deliver measurable client growth.
• Oversee campaign performance, optimisation and delivery across digital channels.
• Act as a senior advisor to clients, translating commercial objectives into effective marketing programmes.
• Lead and develop the digital team, supporting recruitment, training and performance.
• Identify opportunities to grow client accounts and develop the agency's service offering.
• Drive the adoption of AI across digital strategy, marketing automation, reporting and internal workflows.
• Oversee client reviews, presenting performance insights and strategic recommendations.
• Develop testing frameworks to improve acquisition, conversion and ROI.
• Work with the CEO on agency growth, operational improvements and longer-term strategy, ensuring compliance with healthcare regulations.

Skills

Agency leadership

Paid Search

SEO

AI in marketing

Client relationship management

Analytics GA4

Job description

We're supporting a growing digital healthcare consultancy following its acquisition by a leading healthcare business. With ambitious expansion plans and a growing client base, the agency is looking for a Digital Director to help shape its next stage of growth.

The agency specialises in helping healthcare businesses acquire customers and grow through Paid Media, SEO, GEO, websites, CRM, content and marketing automation.

AI is central to its strategy, with a focus on applying emerging technology to improve client performance, develop new services and make digital marketing more effective.

The role offers the opportunity to work closely with the CEO, influence the direction of the agency and potentially progress into a broader MD/COO-type leadership position as the business scales.

The role

The Digital Director will lead digital strategy, client performance and team development, with particular emphasis on Paid Search, SEO and GEO.

We're looking for someone who combines strong search marketing expertise with commercial awareness, agency leadership and practical experience applying AI to digital marketing.

You’ll work closely with the CEO to develop the agency's offering, improve delivery and support its growth, while remaining close enough to the work to challenge strategies and guide specialist teams.

Some of things you’ll be involved in

• Lead integrated Paid Search, SEO and GEO strategies that deliver measurable client growth.
• Oversee campaign performance, strategic optimisation and delivery across digital channels.
• Act as a senior advisor to clients, translating commercial objectives into effective marketing programmes.
• Lead and develop the digital team, supporting recruitment, training and performance.
• Identify opportunities to grow client accounts and develop the agency's service offering.
• Drive the adoption of AI across digital strategy, marketing automation, reporting and internal workflows.
• Oversee client reviews, presenting performance insights and strategic recommendations.
• Develop testing frameworks to improve acquisition, conversion and ROI.
• Work closely with the CEO on agency growth, operational improvements and longer-term strategy.Ensure marketing activity complies with healthcare regulations and best practices.

The ideal Digital Director has

• Strong agency experience, including leading digital teams and managing client relationships.
• Deep expertise across Paid Search and SEO, with the ability to develop integrated strategies and guide specialist teams.
• Experience developing digital strategies for SMEs, local businesses or multi-location clients.
• Knowledge of Local SEO, GEO and emerging AI search platforms.
• Practical experience implementing AI tools, automation or AI-driven marketing strategies.
• Commercial experience, including client growth, service development and managing performance against business objectives.
• Wider digital knowledge across Paid Social, CRO, CRM, websites and email marketing.
• Strong analytical skills, including GA4, attribution and performance measurement.
• The ability to balance strategic leadership with sufficient technical understanding to challenge and support delivery.

The perks

• 25 days holiday + bank holidays + your birthday off.
• Flexible working over Christmas / New Year in addition to holiday allowance.
• A budget for tailored learning and development, including industry events.
• Company laptop.
• Pension contributions.
• 1–2 work retreats per annum.
• Mental wellness support and Headspace subscription.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.