Digital Copy Assistant Manager

Boots UK; Nottingham; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Pension membership

Partial paid maternity leave

Discretionary annual bonus

Generous employee discounts

Flexible benefits scheme

Job summary

Boots UK in Nottingham is seeking a Digital Copy Assistant Manager to lead digital content delivery for our Health, Pharmacy and Health Hub areas, guiding briefs from concept to live on Boots UK websites.

You will work with a team of copywriters, designers, UX, SEO and FED specialists to ensure briefs are delivered with a customer‑focused, best‑in‑class digital experience while upholding Boots copy principles and DEI commitments.

Qualifications

• 3+ years of experience in digital content/copy for a commercial site.
• CMS working knowledge (Adobe AEM preferred).
• Excellent project management, organisation and communication skills with high attention to detail.
• Strong and collaborative stakeholder management.
• Experience coaching and mentoring team members.

Responsibilities

• Lead content creation and delivery by partnering with Design Lead for your area, ensuring campaigns land right first time.
• Develop engaging copy to meet briefs of high-profile campaigns through the lifecycle to live.
• Collaborate with the SEO team to enhance engagement using tools and insights.
• Champion and embed DE&I and Boots copy principles across boots.com/.ie, ensuring compliance.
• Manage internal teams and external agencies including Boots.com commercial and operations.
• Ensure all content meets requirements and is approved by all parties before go-live.
• Utilise the project management tool to understand briefs, manage resources, monitor status and hit timelines.
• Line manage and mentor a small team of copywriters.

Skills

Digital copywriting

CMS knowledge

Project management

Stakeholder management

Coaching and mentoring

Tools

Adobe AEM

Job description

What You'll Be Doing

We're looking for a motivated and creative Digital Copy and Content Lead with a specialist skill in copywriting to join the Digital Experience team, and lead projects from brief to live on our UK and ROI websites.

Role: Digital Copy Assistant Manager

Contract: 12 Month Fixed Term

Shift pattern: Full Time

Location: Nottingham

What You'll Be Doing

We're looking for a motivated and creative Digital Copy and Content Lead with a specialist skill in copywriting to join the Digital Experience team, and lead projects from brief to live on our UK and ROI websites.

You will lead the day to day digital content delivery for one of our business unit trading areas (Health, Pharmacy and Health Hub). You'll work within a team of copywriters, designers, UX, SEO and FED specialists to ensure all briefs that come into the team are delivered with a focus on digital copy, to give a customer experience to remember. In a fast paced and reactive environment you'll be relied upon to stay calm and collected, working within the Boots guidelines, to ensure the digital experience is best‑in‑class.

Key Responsibilities

• Lead content creation and delivery by working in partnership with the Design Lead for your business area, ensuring digital marketing campaigns and events briefed into the team land right first time
• Develop engaging copy to meet the briefs of high-profile campaigns and projects, through the project lifecycle of creation of copy, testing, quality control, final page approvals and publishing to live.
• Work closely with the SEO team to enhance engagement of digital content delivery using supporting tools and insights
• Champion and embed the DE&I and Boots copy principles intoboots.com/.ie, ensuring pharmacy, medical and legal compliance.
• Stakeholder management with internal teams and external agencies includingboots.comcommercial and operations teams, marketing communications
• Work closely with the eCommerce and pharmacy, medical and legal teams to ensure all content meets all requirements and is approved by all parties before go‑live
• Work within the project management workflow tool to understand briefs, manage team resource, monitor status, and deliver to agree timelines.
• Line management, coaching and development of a small team of copywriters

What You'll Need To Have (our Must-haves)

• At least 3 years' worth of experience within digital content/copy for a commercial site
• CMS working knowledge (Abobe AEM would be ideal)
• Excellent project management, organisation and communication skills, with high attention to detail and customer focus
• Strong and collaborative stakeholder management
• Previous experience of coaching and mentoring team members

Rewards designed for you

• Pension membership (PRSA)
• Partial paid maternity leave
• Discretionary annual bonus
• Generous employee discounts
• Flexible benefits scheme

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more atboots.jobsExclusions may apply; eligible roles only.

Please note that any salary estimates provided on third-party sites are not endorsed by Boots Ireland and may not be accurate.

A Bit About Us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Be brilliant with Boots.