Mid-Weight Copywriter

Boots; Greater London; On-site; GBP 35,000 - 48,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan (up to )

Employee discounts for you and family

Enhanced maternity/paternity/adoption

Access to free counselling via TELUS

Job summary

Boots UK is seeking a Mid-Weight Copywriter to join The B-Hive, delivering engaging copy for No7, Liz Earle, Soap & Glory, and Boots brands. Based in London or Nottingham, you’ll shape tone and storytelling across digital, print, social, and email campaigns.

You’ll bring a strong portfolio, excellent writing/editing skills, and the ability to adapt voice across channels. This permanent, in-house role offers collaboration with a fast-paced beauty team and opportunities to influence top UK brands.

Qualifications

• Bachelor's degree in English, Marketing, Communications, or related field (or equivalent experience).
• Proven copywriter with a portfolio of published work.
• Excellent writing, editing, and proofreading skills.
• Strong research capabilities and attention to detail.
• Ability to adapt writing style across audiences and platforms.
• Strong collaborative spirit and ability to work independently and in a team.
• Effective communication and presentation skills; able to articulate ideas clearly.
• Creativity and ability to think innovatively to unlock the unexpected.

Responsibilities

• Ideate and develop creative concepts in response to briefs, bringing them to life through storytelling and clear thinking.
• Write compelling copy for digital ads, print, social, email, and more.
• Present concepts and final deliverables to internal teams and clients; explain strategic thinking.
• Collaborate with colleagues across the business to shape and deliver creative work.
• Ensure copy reflects distinct brand identities and voices across channels.
• Tailor content to align with brand identity and marketing goals.
• Edit and proofread content to maintain high editorial standards and tone consistency.
• Stay updated on industry trends to create relevant copy.
• Manage multiple projects and meet deadlines in a fast-paced environment.

Skills

Creative writing

Brand voice

Storytelling

Editing

Research

Collaboration

Presentation skills

Adaptability

Education

Bachelor's degree in English/Marketing/Communications

Job description

We're looking for a Mid-Weight Copywriter to join The B-Hive team at Boots UK, based in either Nottingham or London!

This is an exciting opportunity for a creative storyteller to develop standout campaigns and content for some of the UK's most recognisable beauty brands, including No7, Liz Earle, Soap & Glory and Boots own brand.

We're looking for someone with strong writing skills, great creative instincts, and the ability to bring brand stories to life across multiple channels.

Take a look at some examples of the kind of content the team creates:

• Boots – Collagen skincare advice
• No7 – Mirror Skin trend feature
• Liz Earle – Summer skincare tips

Posted by: Olivia Wilson, Recruitment Partner

Mid-Weight Copywriter, The B-Hive

Location: London OR Nottingham
Contract: Permanent
Recruitment Partner: Olivia Wilson

About the Role

The B-Hive is an in-house creative agency bringing to life the creative needs of some of the most recognisable brands in the beauty industry including No7, Soap & Glory, Liz Earle and Boots own brand.

We combine the capability of an external creative and production team with the speed, flexibility, and in-depth brand knowledge of an in-house set-up, underpinned by years of experience dedicated to Boots and No7 Beauty Company.

We are looking for a creative and talented Mid-Weight Copywriter with a flair for language, a strong understanding of brand voice, and the ability to turn briefs into compelling creative concepts. This position requires someone who is both strategic and imaginative, with the versatility to create engaging and on-brand copy across a variety of channels.

What You'll Be Doing

• Ideate and develop creative concepts in response to a brief, bringing them to life through engaging storytelling and clear creative thinking.
• Write compelling and persuasive copy for a variety of advertising channels, including digital ads, print media, social media, email campaigns, and more.
• Present creative concepts and final deliverables to internal teams and clients, clearly communicating the strategic thinking behind the work and participating in feedback sessions.
• Collaborate with colleagues across the business to shape and deliver creative work.
• Understand the distinct identities and tones of voice of our brands, ensuring copy feels authentic and consistent across every channel.
• Interpret client briefs and marketing goals to tailor content that aligns with brand identity and objectives.
• Edit and proofread content to ensure high editorial standards and consistency in tone, voice, and style.
• Stay updated on industry trends and competitor activities to create relevant and fresh copy.
• Manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

What You'll Need to Have (Our Must-Haves)

• Bachelor's degree in English, Marketing, Communications, or a related field (or equivalent experience).
• Proven experience as a copywriter in an advertising or marketing setting (agency or in-house) with a portfolio of published work.
• Excellent writing, editing, and proofreading skills.
• A keen eye for detail and strong research capabilities.
• Ability to adapt writing style to different audiences and platforms.
• Strong collaborative spirit and ability to work both independently and as part of a team.
• Effective communication and presentation skills, with the confidence to articulate creative ideas clearly.
• Creativity and an ability to think in ways that unlock the unexpected.
• Proven experience ideating and executing campaigns.
• A positive approach to feedback.

It Would Be Great If You Also Have

• Experience in the beauty or similar industry.
• Experience having created strategic pitches for work.
• An understanding of AI and how and when it should be used.
• Experience working in an agency juggling multiple briefs and clients.

About No7 Beauty Company

No7 Beauty Company is made up of five iconic brands — No7, Liz Earle, Soap & Glory, Botanics and Sleek MakeUP. We believe in creating the best in beauty for everyone.

Why Boots?

• Boots Retirement Savings Plan (up to 12% company contribution)
• Generous employee discounts for you and a family member
• Enhanced maternity/paternity/adoption leave pay
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We are open to discussing part-time and job share options.