Digital Content & Social Media Marketing Lead

Wiley; Bognor Regis; On-site; GBP 45,000 - 64,000; Full time

Job summary

Wiley is seeking a Marketing Manager, Digital Content & Social Media to own the web content, landing pages and Research Intelligence social media for the AIDA marketing programme. You’ll translate campaign goals into pages and social content, working with cross-functional teams to drive conversions, engagement and brand consistency.

You’ll write and edit web copy, build pages, and source content for LinkedIn, tracking performance and applying CRO insights to improve results.

Qualifications

• Strong B2B marketing experience across multiple teams in a fast-paced environment.
• Excellent copywriting for digital and web content; clear, engaging messaging.
• Experience building landing pages and web content with a CMS; Webflow helpful.
• Experience creating and managing B2B social content, especially LinkedIn.
• Ability to use performance data (conversion, traffic, engagement) to optimize content.
• Good knowledge of SEO principles and SEO-focused writing; collaborate with specialists.

Responsibilities

• Build and maintain landing pages for campaigns and product launches.
• Write and edit web copy ensuring consistency with brand and AIDA messaging.
• Create Research Intelligence LinkedIn content, track growth and engagement.
• Track page performance and inform future updates with data.
• Collaborate with web platform and design teams to deliver pages on time.
• Audit and retire outdated or underperforming content.

Skills

B2B marketing

Copywriting

CMS/web content

LinkedIn

SEO basics

Data-driven optimization

Tools

Webflow

Salesforce

Canva

Job description

Wiley is seeking a Marketing Manager, Digital Content & Social Media to own the web content, landing pages and Research Intelligence social media for the AIDA marketing programme. You’ll translate campaign goals into pages and social content, working with cross-functional teams to drive conversions, engagement and brand consistency.

You’ll write and edit web copy, build pages, and source content for LinkedIn, tracking performance and applying CRO insights to improve results.