Digital Communications Officer

The Health and Care Professions Council; Greater London; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

30 days holiday

8% employer pension

Training and membership support

Employee Assistance Programme

Lifestyle benefits

Job summary

The Health and Care Professions Council is seeking a Digital Communications Officer to shape our refreshed brand across web, graphics, documents and video. You’ll craft engaging content and use analytics to improve the user experience, collaborating across channels including website, email and social media.

You’ll bring a mix of content design and editing, with experience in Adobe Creative Cloud, Canva, and CMS, and a digital media background.

Qualifications

• Created content for multiple channels (web, email, social, intranet).
• Managed end-to-end content production from briefing to publication.
• Used analytics to improve content performance and UX.

Responsibilities

• Create content across web, graphics, documents and video in line with brand.
• Analyse channel performance and optimise user experience using analytics tools.
• Support day-to-day operations of digital channels including website and campaigns.
• Develop user personas and journeys to align content with brand and accessibility standards.
• Support SEO and GEO through well-structured content and formats.
• Collaborate with external suppliers for accessible formats like braille or audio.

Skills

Content design

Editing

Adobe Creative Cloud

Canva

CMS

Analytics

Google Analytics

Data Studio

Power BI

SEO knowledge

Accessibility best practices

Stakeholder collaboration

Image/video editing

Education

Digital media degree

Tools

Adobe Photoshop

InDesign

Premiere

Job description

We're hiring a Digital Communications Officer at an exciting time as we refresh our brand and expand the team. You'll help shape how we do this by bringing your own ideas and creative flair to a team that's making a difference.

This role would suit someone with a good mix of content design and editing skills across web, graphics, documents and video, such as Adobe Creative Cloud, Canva and website CMS. Maybe you have a digital media degree, or have worked in a similar role before, or have built up your skills as a freelancer. If you can show us the work, we want to hear from you.

We're looking for someone who is confident with image and video editing tools, who communicates clearly, and understands how content needs to be adapted for different audiences and digital channels, including websites, email and social media. You'll be involved in creating engaging content, utilising user insight and analytical tools such as Google Analytics, you'll support continual improvements to the user experience and our digital activity.

Your responsibilities

• Creating content through a wide variety of mediums which aligns with our brand identity and enhances brand awareness
• Analysing channel performance, optimising the user experience and implementing any improvements using tools such as Google Analytics, Data Studio and Power BI dashboards.
• Supporting the day-to-day operations of our digital channels, including our website, social media, intranet and email campaigns
• Assisting in the development of user personas, key user journeys and task flows. Ensure digital content and assets align with HCPC brand guidelines, accessibility standards and web best practice
• Support search engine optimisation (SEO) and generative engine optimisation (GEO) through the creation and maintenance of well-structured and discoverable digital content
• Working with external suppliers to help in the production of materials in alternative formats (e.g. braille, audio, other languages)

Person specification

• Designed and produced digital content for a wide variety of channels
• Managed content production processes from briefing to publication
• Monitored the performance of posts and using tools to compile data
• Used analytics and insights to improve user experience
• Excellent verbal and written communication skills
• Effective teamwork and ability to build relationships with stakeholders
• Sound prioritisation of workload and ability to navigate competing priorities
• A strong understanding of image and video editing software such as Adobe Photoshop, InDesign, Premiere and Canva
• Knowledge of best practice for, and how to adapt to, different digital communications channels and web design principles for accessibility and optimisation.

Rewards and Benefits

• 30 days holiday + bank holidays
• 8% employer pension
• training and membership support
• Employee Assistance Programme
• Employee lifestyle benefits

Eligibility

• Candidates must have the right to work in the UK.
• Applications without a supporting statement may not be considered.
• We conduct original document checks, as part of pre-employment screening.
• Candidates require a Disclosure and Barring Service (DBS) criminal record check.
• We are unable to provide feedback at application stage.

HCPC's vision is to be recognised as an actively anti-discriminatory organisation that upholds and promotes best practice in equality, diversity and inclusion and an active ally for change. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the HCPC.

About the Department – Communications, Engagement and Public Affairs

The Communications, Engagement and Public Affairs department strengthens relationships with the people and organisations that matter most to our work. The team manages our corporate communication channels and delivers communications across the website, email, social media and intranet. It leads stakeholder engagement, media and PR, and internal communications and staff engagement activity.

By providing trusted information, fostering engagement and supporting meaningful dialogue, the department helps promote the organisation's role in protecting the public.