Digital Channel Manager

Certas Energy Ltd; Warrington; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the energy sector is seeking a Digital Channel Manager to enhance their SEO efforts within the marketing team. This role involves managing technical SEO strategies and ensuring a high-performing digital presence while collaborating with various teams. The position offers a competitive salary, career progression opportunities, and flexible working arrangements, making it ideal for those with a strong SEO background looking to drive impactful results in a dynamic environment.

Benefits

Excellent salary and package

Annual bonus scheme

Career progression and training opportunities

Colleague discount scheme

Employee assistance programme

25 days annual leave plus BH entitlement

Life assurance scheme

Agile working options

Company pension

Qualifications

• Strong background in technical SEO and web optimisation.
• Hands-on experience with CMS platforms like WordPress and Magento.
• Confident using various SEO tools and analytics platforms.

Responsibilities

• Own and implement technical SEO strategy across platforms.
• Manage day-to-day website activity through CMS.
• Conduct performance analysis and continuous technical optimisation.

Skills

Technical SEO

Web Optimisation

Analytical Mindset

Stakeholder Management

CMS Experience

Tools

WordPress

Magento

Google Search Console

Google Analytics 4

Tag Manager

SEMrush

Screaming Frog

Job description

Role Summary

We're looking for a Digital Channel Manager based in our Warrington HQ with deep expertise in SEO and front-end web optimisation to join the Energy Solutions digital marketing team at Certas Energy. This SME role is responsible for leading technical SEO delivery, improving SERP visibility, and ensuring a consistent, high-performance digital presence across our platforms.

Key Responsibilities

• Own technical SEO strategy, including crawlability, indexation, Core Web Vitals, and structured data

• Manage day-to-day front-end website activity using CMS platforms (e.g., WordPress, Magento)

• Coordinate with developers and agencies to implement web changes and SEO improvements

• Analyse site performance, identify issues, and deliver continuous technical optimisation

• Lead on SEO performance monitoring, reporting, and improvement plans

• Support marketing campaigns through SEO-led content, tracking, and implementation best practice

• Set SEO standards and QA guardrails across all projects and digital outputs

Required Skills & Experience

• Strong background in technical SEO and web optimisation

• Hands-on CMS experience (WordPress, Magento preferred)

• Confident using SEO tools and platforms (e.g., GSC, GA4, Tag Manager, SEMrush, ScreamingFrog)

• Analytical mindset with a focus on results, visibility, and engagement

• Excellent stakeholder and agency management skills

• Experience working within a cross-functional digital or marketing team

• Highly organised with a proactive, solution-focused approach

Additional Information

This role sits within a skill-based digital team structure and will collaborate closely with our Performance Marketing SME, Development Manager, and wider commercial and domestic marketing teams. The role is based in Warrington with hybrid working options.

As a Digital Channel Manager and part of our FTSE100 company, you’ll enjoy a range of corporate benefits including:

• Excellent salary and package

• Annual bonus scheme

• Career progression, training and development opportunities

• Colleague discount scheme

• Employee assistance programme

• 25 days annual leave (plus BH) entitlement plus ‘buy and sell’ options

• Life assurance scheme

• Agile working (3 days office Warrington/2 days home)

• Company pension

Company Information:

Certas Energy’s teams are proud to be a part of the evolution of energy, supporting homes and businesses as the UK transitions to net zero. As a progressive energy transition business, we are focused on providing industry leading fuel and new energy solutions as the world’s energy mix evolves towards a zero emissions future. Certas Energy has a growing range of innovative fuel and alternative energy supply and management services, as well as having our own ambitious operational carbon reduction goals as part of our commitment to support decarbonisation of both our own operations as well as our customers’.

Certas Energy is the nation’s largest independent fuel distributor, with all colleagues classed as essential workers supporting homes and businesses across the UK - consistently and dependably delivering billions of litres of high-quality fuel and associated services for many years.

We have a solid culture of health, safety, security and compliance principles, driven by our dedicated Safety F1rst and Doing the Right Thing Initiatives. Combined with our extensive range of colleague support and development programmes, including internal and outsourced training, talent nurture, secondments, apprenticeships, leadership development, equality and diversity, mental wellbeing and employee assistance schemes, Certas Energy is committed to supporting all our colleagues to thrive, grow and develop within a secure, fast-paced working environment to fulfil individual motivations and ambitions.

Certas Energy is part of the DCC plc group of companies – a FTSE 100 business operating internationally as a sales, marketing and business support services group. Our 2,300 colleagues keep our business and the UK moving - with a national network of over 130 depots, ~ 900 tankers, more than 800 retail forecourts (under the Gulf brand), an international lubricants resale business including own-brand manufacturing operations and a RoadSide Services offering including a fuel cards business with cards usable at over 2,000 sites.