Digital Campaign Officer

Primark Stores Limited; Reading; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading fashion retailer as a Digital Campaign Officer where you will assist in creating and managing digital media campaigns. With a focus on evolving marketing strategies, you'll work with the Digital Campaign Manager and help drive effective marketing initiatives. This role offers not just a career but the opportunity to grow within a dynamic environment that values your creativity and passion for fashion.

Benefits

27 days of leave plus bank holidays

Flexible working hours

Subsidised cafeteria

Discounts with local partner businesses

Qualifications

• 3-4 years’ experience in digital marketing required.
• Understanding of performance marketing channels necessary.
• Ability to work on multiple projects in a fast-paced environment.

Responsibilities

• Support in developing effective digital marketing campaigns.
• Collaborate with internal and external creative teams.
• Research new developments and trends in digital marketing.

Skills

Digital marketing

Performance marketing

Analytical skills

Copywriting

Communication

Attention to detail

Tools

Google Analytics

Job description

Digital Campaign Officer

Because your new ideas are our way new ways of working. Evolve, your way.

This is a new and exciting role in a growth area of the business. Working closely with the Digital Campaign Manager and wider Digital Marketing team, this role will assist in the creation and management of our digital media campaigns. This is a hands-on role suited to someone with an understanding of developing digital media campaigns that wants to learn, grow and develop in a fast-paced environment and has an eye for fashion and great creative.

What You’ll Get
The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.

Some of our benefits are:

• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
• Primark Perks – Discounts with some local partner business to our offices

What You’ll Do:

• Support the Digital Campaign Manager in developing effective digital marketing campaigns
• Support in writing briefs for digital campaign requirements and reviewing content before it goes live
• Work closely with our in-house media team for Click & Collect activity – focusing on briefing and executing strong creative content and creative testing
• Work with our international teams to tailor any global campaigns for execution in local markets
• Build close working relationships with internal and external creative teams to ensure we’re building the right assets for our paid media campaigns
• Integration with the organic social and fashion comms teams to share briefs and asset management
• Support in shaping and growing our content creator strategy
• Work with channel and agency partners to support digital marketing campaigns and activities (Facebook, Twitter, Google etc.) and help to grow new channels
• Research new developments and trends in digital marketing and communicate your findings to the team
• Stay on top of creative trends within paid media, collating and sharing ideas with the wider team
• Other duties and requirements as required by the business

What You’ll Bring

• 3-4 years’ experience in digital marketing
• An understanding across performance marketing channels and how campaigns fit into their success
• Understanding of the latest fashion trends and how to market these to consumers
• Hunger and drive to work in fashion retail
• Commercially focused and able to interpret results (via analytical tools such Google Analytics)
• Ability to work to deadlines and in collaboration with a wide range of stakeholders
• Ability to work efficiently on multiple projects in a fast-paced environment
• Self-motivated, ability to work independently and in a team environment
• Experience in copywriting, excellent verbal communication and the ability to relay information to key stakeholders
• Thorough attention to detail and experience of checking content for errors

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

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