Digital Campaign Manager - Collections

M-KOPA Kenya Limited; London; Remote; GBP 40,000 - 60,000; Full time

Job summary

M-KOPA seeks a data-driven Digital Campaign Manager to enhance loan repayment through impactful digital campaigns. The role involves collaborating with diverse teams and leveraging analytics for effective strategies in a fully remote position. Apply to be part of a growing company acclaimed for its innovative financial solutions.

Benefits

Family-friendly policies

Coaching partnerships

On-the-job training

Flexible working conditions

Qualifications

• 3+ years experience in developing and executing digital campaigns.
• Experience with collections management systems and customer segmentation strategies.
• Proficiency in A/B testing and campaign optimization techniques.

Responsibilities

• Develop and execute collections campaigns across multiple channels.
• Conduct A/B testing to optimize strategies and track performance.
• Collaborate with cross-functional teams to enhance collection effectiveness.

Skills

Analytical skills

Communication

Stakeholder management

Job description

We are looking for a data-driven Digital Campaign Manager to join our team at M-KOPA. You will develop and execute digital campaigns focused on improving loan repayment rates and optimizing collection strategies. Working with cross-functional teams, you'll drive impactful campaigns that enhance our collections effectiveness while maintaining positive customer relationships.

As part of our Repayments Product Group, you'll be responsible for driving M-KOPA's collections performance, supporting our mission of being a transformative financial partner. You'll collaborate with product managers, credit analysts, and commercial operators across multiple countries.

About Us

We foster a low-ego environment where diversity, innovation, and collaboration drive both commercial growth and social impact. Our team values psychological safety and takes a discovery-first approach to problem solving. You'll be empowered to make data-driven decisions and clear cases for prioritization of solutions in a domain that you have a high degree of ownership over.

In this role, you would be responsible for:

• Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.

• Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates.

• Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.

• Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates.

• Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness.

This is a fully remote role and will include travel across our different markets and working within the UTC -1 through UTC+3 time zones.

Your application should demonstrate:

• 3+ years experience and track record in developing and executing digital campaigns

• Experience with collections management systems and customer segmentation strategies

• Proficiency in A/B testing and campaign optimization techniques

• Strong analytical skills

• Excellent communication and stakeholder management skills

• Ability to balance collection effectiveness with customer experience

• Experience working with diverse, distributed teams across multiple countries

If the above is of interest to you, please apply.

Why M-KOPA?

At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.

Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 5 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.

Important Notice

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPAexplicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.

M-KOPA does not collect/chargeany money as a pre-employment or post-employment requirement. This meansthat we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.