Digital Business Director

Publicis Groupe ANZ; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Zenith International, part of Publicis Groupe, is hiring a Digital Business Director to shape how a globally recognised fashion brand connects with its audiences. This high-impact leadership role guides strategy, people and performance across a multi-market, cross-channel digital operation.

Working at the intersection of data, creativity and technology, you will play a central role in delivering meaningful outcomes for the client.

Qualifications

• Experience leading regional or global client relationships with senior stakeholders.
• Deep understanding of digital marketing across brand and performance campaigns.
• Ability to connect global strategy to local execution.
• Experience in retail or fashion sectors is a plus.
• Proven track record managing complex, multi-stakeholder projects.
• Collaborative leadership style that motivates teams.
• Excellent communication and influence across levels.

Responsibilities

• Build trusted relationships with senior regional clients.
• Translate global strategy into regional execution.
• Lead cross-functional teams across Strategy, Planning, Activation and Data.
• Oversee end-to-end campaign delivery across paid social, search and programmatic.
• Identify opportunities to optimize performance using data insights.
• Ensure strong account health by managing scope and delivery standards.
• Foster collaboration and share best practices across internal teams.

Skills

Regional/global leadership

Digital marketing strategy

Brand & performance campaigns

Retail/fashion experience

Cross-functional leadership

Stakeholder management

Clear communication & influence

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’sleadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

We are hiring a Digital Business Director to shape how a globally recognised fashion brand connects with its audiences. This is a high-impact leadership role where you will guide strategy, people and performance across a multi-market, cross-channel digital operation. Working at the intersection of data, creativity and technology, you will play a central role in delivering meaningful outcomes for the client. If you enjoy leading teams, influencing senior stakeholders and translating strategy into action, this role offers both scale and purpose.

What you’ll be doing:

• Build trusted relationships with senior regional clients, acting as a key partner in their growth and decision-making
• Translate global strategy into regional execution, ensuring alignment with business objectives
• Lead cross-functional teams across Strategy, Planning, Activation and Data to deliver consistent, high-quality outcomes
• Oversee end-to-end campaign delivery across paid social, search and programmatic channels
• Identify opportunities to optimise performance, using data insights to drive measurable impact
• Ensure strong account health by managing scope, workload and delivery standards throughout the year
• Foster collaboration across internal teams, sharing best practice and unlocking additional value for the client

Skills we’re looking for:

• Proven experience leading regional or global client relationships with senior stakeholders
• Strong understanding of digital marketing across both brand and performance campaigns
• Strategic mindset, with the ability to connect global direction to local execution
• Experience working within retail, fashion or similarly dynamic sectors (beneficial, not essential)
• Confidence managing complex projects with multiple stakeholders and priorities
• A collaborative leadership style that supports, develops and motivates teams
• Clear communication skills, with the ability to influence and guide decision-making at all levels

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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