Global Performance Business Director

Zenith; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Zenith International is seeking a senior leader to head the Global Digital Hub, overseeing social, search, and programmatic activation for a major outdoor brand. You will drive growth, develop digital excellence, and coordinate with client teams and media buyers across multiple markets.

As part of the senior leadership, you will influence strategy, manage large activation teams, and engage with senior stakeholders within Publicis.

Qualifications

• Experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce.
• Experience in digital reporting and ad technology governance.
• Experience leading large activation teams across multiple locations.
• Experience managing senior stakeholders and building trust and credibility.
• Experience working across multiple markets and managing a diverse team.
• Ability to engage with senior leadership within Publicis.

Responsibilities

• Lead the global Digital Hub and drive growth of the digital account.
• Form strong relationships with the client team and heads of biddable channels.
• Collaborate to develop digital excellence, growth, and meaningful insight for media planning.
• Report into the Global Client Lead on one of the world’s largest outdoor apparel brands.
• Be the connection point between clients, the account team and media buyers.

Skills

Digital channel strategy

Multi-market experience

Social advertising

Programmatic activation

E-commerce activation

Job description

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

About the client...

Born in Yosemite Valley in 1966, The North Face is built on a spirit of exploration, innovation and human progression. Inspired by athletes and adventurers who push the limits of what is possible, the brand creates performance-driven products and experiences that empower people to explore without boundaries. At the heart of The North Face are two key consumer mindsets. The Obsessed Explorer seeks technical excellence, durability and authentic performance, relying on brands with proven expertise in demanding outdoor environments. The Expressive Explorer views the outdoors as a form of self-expression, valuing products and stories that combine functionality, creativity and cultural relevance. As a globally recognised brand, The North Face continues to challenge convention, inspire exploration and redefine the future of outdoor performance and culture. Our role as their strategic media partner is to deliver connected, insight-led media strategies that support brand growth, drive demand, and create meaningful business impact across EMEA markets

Responsibilities

About the role...

This role is dedicated and will sit within the new team at Zenith International leading the global Digital Hub (social, search, programmatic activation) and overall business development and growth of the digital account. You will be expected to form a strong relationship the client team and heads of biddable channels, to collaborate and develop digital excellence, growth, and meaningful insight informing future media planning. Reporting into the the Global Client Lead, working on one of the world’s largest and most exciting outdoor apparel brands

As one of the senior leadership team members on the account, you will be the connection point between the client/s, the account team and the media buyers.

Qualifications

What you need to succeed...

• Extensive experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce (multi-market)
• Experience across digital reporting, ad technology, governance
• Experience in leading large digital activation teams across multiple locations
• Experience managing senior stakeholders and building trust and credibility
• Experience working across multiple markets and managing a diverse team
• Ability to managing upwards and engage with senior leadership within Publicis
• Integrated, strategic media experience with an excellent understanding of the digital lamdscape, emerging tech and trends and new opportunities in this space
• Strong team leader who provides support and empathy for all team members

Additional Information

Zenith International

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week.

Zenith International is an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.