Digital Business Analyst - On Going Loyalty

Greene King; Burton upon Trent; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Brand discounts 33%

Family discounts 15%

Employee assistance program

Greene King Inns discounts 50%

Refer a friend £1,500 bonus

Wagestream

Retail discounts up to 30%

Job summary

Greene King is seeking a Digital Business Analyst to shape our loyalty-focused digital future. You will analyse business needs and translate them into innovative solutions, collaborating with product teams and vendors to design and deliver customer-centric digital products.

The role involves documenting as-is and to-be processes, managing requirements and non-functional needs, and working across IT and business areas in a hybrid setting.

Qualifications

• Proven experience in business analysis within a fast-paced digital environment.
• Appreciation and acceptance of needing to work with ambiguity at times.
• Ability to work on more than one initiative at a time.
• Able to work both independently and collaboratively.
• Strong experience / understanding of customer reward or discount schemes, experience of customer interactions through gamification. Awareness and understanding of pricing and promotions and their interaction in a loyalty driven business.
• Experience of leveraging customer data to increase customer engagement.
• Familiarity with Agile methodologies and hybrid delivery approaches.
• Excellent communication and stakeholder management skills, with the ability to lead and shape workshops.
• Relevant qualifications or working towards BCS Business Analysis certifications.

Responsibilities

• Lead business analysis activities for digital projects and continuous improvement initiatives, being involved initiatives from start to end.
• Gather and validate requirements from a wide range of stakeholders using best-practice techniques.
• Own and document the requirements, business and system processes accurately, including ‘as is’ and ‘to be’ states, including non-functional requirements.
• Collaborate with product teams and third‑party vendors to design and deliver world‑class solutions.
• Build strong relationships across IT and the wider business to ensure successful delivery.

Skills

Business analysis

Agile methodologies

Stakeholder management

Communication

Requirements gathering

Loyalty programs

Data utilization

Ambiguity tolerance

Multi-project handling

Education

BCS Business Analysis certifications (or working towards)

Job description

Digital Business Analyst - On Going Loyalty
Fixed term contract until Dec 2027

Burton upon Trent
Hybrid location - 2 days per week in office
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220‑year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

As a Digital Business Analyst, you will play a key role in shaping Greene King’s digital future by analysing business needs and translating them into innovative solutions. You’ll work closely with stakeholders to design processes and deliver digital products that enhance the pub experience.

As Digital Business Analyst, you will…

• Lead business analysis activities for digital projects and continuous improvement initiatives, being involved initiatives from start to end.
• Gather and validate requirements from a wide range of stakeholders using best-practice techniques.
• Own and document the requirements, business and system processes accurately, including ‘as is’ and ‘to be’ states, including non-functional requirements.
• Collaborate with product teams and third‑party vendors to design and deliver world‑class solutions.
• Build strong relationships across IT and the wider business to ensure successful delivery.

What you’ll bring…

• Proven experience in business analysis within a fast‑paced digital environment.
• Appreciation and acceptance of needing to work with ambiguity at times
• Ability to work on more than one initiative at a time
• Able to work both independently and collaboratively
• Strong experience / understanding of customer reward or discount schemes, experience of customer interactions through gamification. Awareness and understanding of pricing and promotions and their interaction in a loyalty driven business.
• Experience of leveraging customer data to increase customer engagement
• Familiarity with Agile methodologies and hybrid delivery approaches.
• Excellent communication and stakeholder management skills, with the ability to lead and shape workshops.
• Relevant qualifications or working towards BCS Business Analysis certifications.

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands– as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands– so you enjoy your favourite food and drink at a discount.
• Free employee assistance program– mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved onesat our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend –who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream– access your wage before payday for when life happens.
• Retail discounts– Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…