Digital Audience Producer

dmg:media; Greater London; Hybrid; GBP 24,000 - 32,000; Full time

Benefits offered by this job

25 days' holiday

Pension plan and life cover

Onsite gym

Discounts on online shopping

Job summary

The i Paper is seeking an ambitious Audience Producer to join our digital newsroom. You will curate and distribute content across our homepage, newsletters, and social channels, using data to drive engagement.

This full-time hybrid role requires office attendance and weekend work as needed. You will collaborate with editors and reporters to shape reader-facing stories and optimise audience growth across platforms.

Qualifications

• Interest in digital media and audience engagement.
• Experience in creating and scheduling content is a plus.
• Ability to interpret data and insights to guide decisions.
• Strong organisational skills and attention to detail.

Responsibilities

• Support planning, publishing, and optimisation of content across platforms.
• Production of key newsletters using Sailthru and Glueletter for tracking performance.
• Curate homepage, app and section pages to optimise experiences for subscribers.
• Use analytics to optimise placement of stories on the homepage.
• Write and send engaging push notifications using data insights.
• Schedule stories on social channels and create eye-catching graphics.
• Monitor real-time audience behaviour and adapt content strategies.
• Collaborate with editorial and social teams for consistency and accuracy.
• Pitch stories and maintain relationships with third-party news aggregators.

Skills

Audience engagement

Newsletter production

Data-driven decision making

Content curation

Job description

The i Paper is seeking an ambitious Audience Producer to join our digital newsroom. You will curate and distribute content across our homepage, newsletters, and social channels, using data to drive engagement.

This full-time hybrid role requires office attendance and weekend work as needed. You will collaborate with editors and reporters to shape reader-facing stories and optimise audience growth across platforms.