Senior Social Editor

dmg media; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days’ holiday

Pension plan and life cover

Discounts on online shopping, dining,/

Onsite gym

Onsite nurse and GP clinics

Job summary

The i Paper is seeking a Senior Social Editor to lead distribution of journalism across social platforms, optimizing engagement and growth. You will work with reporters and editors to extend our off‑platform community, using data to shape daily priorities and longer‑term strategy.

This 12‑month fixed term role reports to the Head of Social and sits within the Audience Team. You will craft native social content, experiment with formats, and help steer paid social initiatives while maintaining

Qualifications

• 3+ years of newsroom experience under tight deadlines.
• Excellent understanding of social platforms and formats.
• Proficient with analytics tools and extracting insights.

Responsibilities

• Distribute The i Paper's journalism across social platforms in a native style.
• Expand off-platform community engagement to widen reach.
• Drive subscriber acquisition/retention via social strategies and analytics.
• Develop paid social tactics to reach new audiences.
• Create compelling headlines for social, homepage and SEO when needed.
• Collaborate with reporters and editors to support digital publishing strategy.

Skills

Newsroom experience

Social media expertise

Data analysis

Community engagement

Communication

Creative problem solving

Visual storytelling

Job description

The i Paper is looking for a Senior Social Editor with extensive experience bringing digital journalism to audiences on social media. As one of the newsroom’s audience specialists, this person has a thorough understanding of social platforms, and applies that knowledge to distribute The i Paper’s journalism, repurposing it into engaging content for each platform, in a swift, impactful and above all accurate manner. You will be a data-savvy decision maker, using on- and off-platform analytics to drive both everyday priorities and long-term strategy. In addition to sharing The i Paper's journalism on social platforms, you’ll also work with reporters and editors across the newsroom on how to build our off-platform community and widen the reach of our brand. This role also works closely with other members of the Audience Team to support the newsroom's wider digital publishing strategy. This role is a 12-month fixed term contract and will report to the Head of Social.

Key areas of Responsibility:

• Working with the Head of Social to distribute our content across socials in an impactful socially native style and tone of voice
• Expanding The i Paper’s community engagement strategies, such as AMAs, to widen the reach of our brand and journalists off platform
• Developing a thorough understanding the role that social and other third‑party platforms play in the acquisition and retention of digital subscribers
• Support the development of paid social strategies to reach new audiences
• Using social platform data and onsite analytics to drive smart decisions. Developing a keen sense of audience preferences for each of The i Paper’s key social platforms
• Constantly working to innovate new formats and posts to maximise reach, engagement and growth of The i Paper's social, third-party referrers and messaging service accounts
• Developing and maintaining a strong standard for off-platform visual storytelling
• Write strong and punchy headlines for social, homepage and SEO when required
• Working with the wider audience team on SEO, newsletters and homepage to develop the skills to cover their output when required
• Pitch social first ideas to the newsroom and build plans for social content during key news events
• Good knowledge of media law and the Editors’ Code of Practice
• Commitment to The i Paper's editorial standards of impartial and incisive coverage. Appreciation for i’s audience and tone, and how to write stories that will appeal to our readers

Key Skills:

• At least 3 years of newsroom experience with proven ability to deliver to pressing deadlines and ideate quickly in the face of breaking news
• Excellent understanding of existing and emerging social media and the differing requirements for each platform
• Proficient in data analysis tools such as Google Analytics and ability to present insights to senior leaders
• Experience launching community engagement projects on social platforms
• Strong communication skills, including ability to pitch ideas well
• An experimental, creative approach to problem solving
• Strong news sense, a creative and visual approach to storytelling – and a strong eye for social design and graphics

Package Description:

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

THE I PAPER:

The i Paper is the only national newspaper that’s never supported a political party and it reaches more than [9.2] million readers each month in print and online.

It is committed to delivering accurate, impartial news and intelligent debate, trusting readers to make up their own minds. It is the winner of 2024 UK Newspaper of the Year and is rapidly growing its digital subscriptions base, recently hitting [70k] total subscriptions.

Our Commitment:

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.