Audience Producer

dmg:media; Greater London; Hybrid; GBP 24,000 - 32,000; Full time

Benefits offered by this job

25 days' holiday

Pension plan and life cover

Onsite gym

Discounts on online shopping

Job summary

The i Paper is seeking an ambitious Audience Producer to join our digital newsroom. You will curate and distribute content across our homepage, newsletters, and social channels, using data to drive engagement.

This full-time hybrid role requires office attendance and weekend work as needed. You will collaborate with editors and reporters to shape reader-facing stories and optimise audience growth across platforms.

Qualifications

• Interest in digital media and audience engagement.
• Experience in creating and scheduling content is a plus.
• Ability to interpret data and insights to guide decisions.
• Strong organisational skills and attention to detail.

Responsibilities

• Support planning, publishing, and optimisation of content across platforms.
• Production of key newsletters using Sailthru and Glueletter for tracking performance.
• Curate homepage, app and section pages to optimise experiences for subscribers.
• Use analytics to optimise placement of stories on the homepage.
• Write and send engaging push notifications using data insights.
• Schedule stories on social channels and create eye-catching graphics.
• Monitor real-time audience behaviour and adapt content strategies.
• Collaborate with editorial and social teams for consistency and accuracy.
• Pitch stories and maintain relationships with third-party news aggregators.

Skills

Audience engagement

Newsletter production

Data-driven decision making

Content curation

Job description

Location: The i Paper Headquarters, Derry Street, HSK, London, W8 5HY.

Position: Full Time/Permanaent/Hybrid - office attendance required x3 days a week

Job Introduction

We're looking for a motivated and detail-oriented Audience Producer to join our team and work across our newsletter portfolio, homepage, push notifications and social platforms. This is a full-time, junior role best suited to someone with a passion for digital publishing, audience engagement, and data-driven decision making.

You'll work weekday hours (7am - 4pm or 10am - 7pm), with a requirement to work on some weekends.

This role is central to how we connect our journalism with readers. You'll be responsible for curating and distributing content across key channels, with a sharp instinct for what engages digital audiences. You'll be responsible for selecting, framing, and promoting stories in ways that resonate with The i Paper's audiences on the homepage, in our newsletters and on social media.

You'll collaborate closely with editors, reporters, and other audience specialists, contributing to a growing, digitally savvy newsroom.

Main Responsibilities

• Support the planning, publishing, and optimisation of content across platforms to maximise reach and engagement.
• Production of key newsletters in The i Paper portfolio, including building, editing, workshopping subject lines and sending. Use of Sailthru for building newsletters and Glueletter for tracking performance.
• Curate our homepage, app and section pages to optimise experiences for subscribers and fly-by visitors.
• Use long-term and real-time analytics to optimise placement of stories on the homepage.
• Use a data-informed approach to write and send engaging browser and app push notifications.
• Schedule stories on The i Paper's social channels and design eye-catching graphics to go alongside the posts
• Monitor audience behaviour in real time and adapt content strategies accordingly.
• Use data and insights to inform decision making and recommend content approaches.
• Collaborate with editorial and social teams to ensure consistency and accuracy in output.
• Maintain relationships with third-party news aggregators and pitch stories.

Person Specification

• Strong interest in digital media, audience engagement, app and website curation and newsletter production.
• An understanding of existing and emerging social media and newsletter platforms. Experience creating and scheduling content is a plus.
• Ability to interpret and apply data and insights to guide content decisions.
• Excellent organisational skills and attention to detail.
• Clear communicator, comfortable working with multiple teams in a fast-paced environment.

This is an exciting opportunity to shape how The i Paper connects with readers and drives engagement through smart, strategic publishing.

Package Description

Our benefits package increases the longer you've been with us. Here's what to expect:

• 25 days' holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

About Us

The i Paper is the only national newspaper that is never supported a political party and it reaches more than [9.2] million readers each month in print and online.

It is committed to delivering accurate, impartial news and intelligent debate, trusting readers to make up their own minds. It is the winner of 2024 UK Newspaper of the Year and is rapidly growing its digital subscriptions base, recently hitting [70k] total subscriptions.

www.theipaper.com

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.