Audience Producer

The i Paper; Greater London; Hybrid; GBP 25,000 - 35,000; Full time

Benefits offered by this job

25 days holiday (increasing)

Pension plan

Discounts on online shopping

Onsite gym

Employee Assistance Programme

Onsite nurse and GP clinics

Job summary

The i Paper is seeking a motivated Audience Producer to join our digital newsroom. You will curate and distribute content across the homepage, newsletters and social platforms, driving audience engagement through data-informed decisions.

As a junior, you will work with editors and reporters to optimise coverage and grow readership, with hybrid office attendance in London and weekend coverage as needed.

Qualifications

• Interest in digital media and audience engagement.
• Experience with newsletter production and content distribution.
• Ability to interpret data to guide content decisions.

Responsibilities

• Support planning, publishing, and optimisation of content across platforms to maximise reach and engagement.
• Production of key newsletters, including crafting subject lines and sending using Sailthru and Glueletter.
• Curate homepage, app, and section pages to optimise experiences for subscribers and casual readers.
• Analyze real-time and long-term analytics to improve homepage story placement.
• Schedule stories on social channels and design accompanying visuals.
• Collaborate with editors and social teams to ensure accurate output.

Skills

Audience engagement

Digital media

Newsletter production

Content curation

Data-driven decision making

Job description

Location: The i Paper Headquarters, Derry Street, HSK, London, W8 5HY.

Position: Full Time/Permanent/Hybrid – office attendance required x3 days a week

Job Introduction

We’re looking for a motivated and detail-oriented Audience Producer to join our team and work across our newsletter portfolio, homepage, push notifications and social platforms. This is a full-time, junior role best suited to someone with a passion for digital publishing, audience engagement, and data-driven decision making.

You’ll work weekday hours (7am – 4pm or 10am – 7pm), with a requirement to work on some weekends.

This role is central to how we connect our journalism with readers. You’ll be responsible for curating and distributing content across key channels, with a sharp instinct for what engages digital audiences. You'll be responsible for selecting, framing, and promoting stories in ways that resonate with The i Paper’s audiences on the homepage, in our newsletters and on social media.

You’ll collaborate closely with editors, reporters, and other audience specialists, contributing to a growing, digitally savvy newsroom.

Main Responsibilities

• Support the planning, publishing, and optimisation of content across platforms to maximise reach and engagement.
• Production of key newsletters in The i Paper portfolio, including building, editing, workshopping subject lines and sending. Use of Sailthru for building newsletters and Glueletter for tracking performance.
• Curate our homepage, app and section pages to optimise experiences for subscribers and fly-by visitors.
• Use long-term and real-time analytics to optimise placement of stories on the homepage.
• Schedule stories on The i Paper’s social channels and design eye-catching graphics to go alongside the posts
• Monitor audience behaviour in real time and adapt content strategies accordingly.
• Use data and insights to inform decision making and recommend content approaches.
• Collaborate with editorial and social teams to ensure consistency and accuracy in output.
• Maintain relationships with third-party news aggregators and pitch stories.

Person Specification

• Strong interest in digital media, audience engagement, app and website curation and newsletter production.
• An understanding of existing and emerging social media and newsletter platforms. Experience creating and scheduling content is a plus.
• Ability to interpret and apply data and insights to guide content decisions.
• Excellent organisational skills and attention to detail.
• Clear communicator, comfortable working with multiple teams in a fast-paced environment.

This is an exciting opportunity to shape how The i Paper connects with readers and drives engagement through smart, strategic publishing.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

About Us

The i Paper is the only national newspaper that's never supported a political party and it reaches more than [9.2] million readers each month in print and online.

It is committed to delivering accurate, impartial news and intelligent debate, trusting readers to make up their own minds. It is the winner of 2024 UK Newspaper of the Year and is rapidly growing its digital subscriptions base, recently hitting [70k] total subscriptions.

www.theipaper.com

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.